SpartanNash relaunches Flashfood pilot

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The Flashfood app allows customers and community nonprofits to purchase food nearing its best-by date at savings of up to 50% off. Courtesy SpartanNash

SpartanNash is resuming a pilot partnership with Flashfood that was halted in March due to the onset of the COVID-19 pandemic.

The Byron Center-based grocery chain said Monday that it is relaunching its Flashfood pilot program at five West Michigan Family Fare stores.

The Flashfood app allows customers and community nonprofits to purchase food nearing its best-by date at savings of up to 50% off. Eligible items include meat, produce, seafood, deli and bakery products.

The five participating Family Fare stores testing the Flashfood app are:

  • 2245 84th St. SW in Byron Center
  • 1415 E. Fulton St. in Grand Rapids
  • 2755 Lake Michigan Drive NW in Grand Rapids
  • 1225 Leonard St. NE in Grand Rapids
  • 6127 Kalamazoo Ave. SE in Kentwood

Through the partnership, Family Fare shoppers can download the Flashfood app and browse grocery deals. Purchases are made directly from the shoppers’ phone and picked up from the Flashfood area in participating Family Fare stores.

The Flashfood pilot was first launched in February 2020. SpartanNash plans to expand the partnership at the end of the month with additional stores to be announced soon.

“We are excited to relaunch the Flashfood app for our customers and expand the program to additional stores, making it easier than ever to save time and money at Family Fare,” said Matt Bennett, director of retail consumer innovation at SpartanNash.

“The Flashfood app also gives us the ability to reduce food waste while increasing access to lower-cost fresh foods — making it a win-win for our customers and the environment. Our aisles are filled with a variety of perishable foods, and as we get near the best-by dates, we want to make sure customers know about the savings available to them.”

Flashfood is a Toronto-based mobile app that operates in more than 450 grocery locations throughout Canada, Michigan and Wisconsin. The mobile app is free and available on iOS and Android.

After downloading the Flashfood app, customers can select a participating Family Fare store, choose the items they want to purchase and pay for them on the app, then pick up their items and confirm their order at the customer service counter. The purchased food is stored at the front of each participating Family Fare in refrigerators and on storage racks until the customer picks them up.

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