Veronica Bosgraff. Photo via fb.com
A snack food maker born in the region has been acquired by a Kellogg-owned brand in its market.
Pure Organic, which makes the Pure Bar product line, said last week on Facebook that it has been acquired by Solana Beach, California-based Kashi, which is known for its whole grain cereals and plant-based foods.
Veronica Bosgraff, founder of Pure Organic, will maintain a role with the Pure Organic brand under Kashi.
“My role at Kashi will stay very similar to what I am doing now as the founder and voice of the Pure brand, including meeting with retail customers and also being closely involved with new product innovation and development,” Bosgraff said.
“I’m so excited to join their team and work with them to continue to build the Pure Organic brand.”
Bosgraff created Pure Organic and Pure Bars 10 years ago in her West Michigan kitchen after her six-year-old daughter said she wanted to be vegetarian.
She said her family will remain rooted in West Michigan.
Pure Bars are made with simple, whole ingredients and are certified organic, non-GMO verified, gluten free, vegan and kosher.
Bosgraff said she wanted to “feed my child the best, most nutritious food.”
Pure Organic has had distribution warehouses in California and Illinois since 2008.
As the brand grew, it earned the attention of Kashi.
“Kashi fell in love with Pure for all the right reasons,” Bosgraff said. “The same reasons we love the brand.”
“Pure Organic products are distributed nationally in stores like Earth Fare, Whole Foods, Sprouts, Safeway and many independent natural food stores,” she said. “Kashi will help us reach other mainstream retailers and expand our product line to include more organic, plant-based products.”