Furniture dealer develops showroom downtown


A rendering of the Studio Blue office furniture showroom at the Blue35 co-working space in downtown Grand Rapids. Courtesy Interphase Interiors

An office furniture dealer is developing a new multi-purpose space that will allow it to be part of “the downtown Grand Rapids creative community.”

Haworth dealer Interphase Interiors in Grand Rapids plans to open Studio Blue, a street-level space at the co-working site Blue35, at 35 Oakes St. SW. The dealer plans to open the space during the first quarter of 2015.

Interphase Interiors will continue to operate its Grand Rapids office on Eastern Avenue SE.

The space will mark Interphase’s return to downtown after it closed down its experimental showroom and community events space at MoDiv this year after about three years at the spot, at 40 Monroe Center St. NW.

The space

Studio Blue will act as a showroom, meeting space and workspace for Interphase Interiors.

The 1,600-square-foot Studio Blue will feature a mix of urban industrial design and modern furniture from Haworth, as well as Haworth’s “workware” products, helping Interphase’s employees collaborate with their architecture and design partners.

“We are excited to be a part of the downtown Grand Rapids creative community,” said Randy DeBoer, president, Interphase Interiors.

“With Blue35 being a joint-venture between Rockford Development and Haworth, Studio Blue will give us a presence in a building with eight floors of Haworth product for showroom purposes, plus member access to meeting rooms, Bluescape technology and shared collaborative workspaces.”

Franco Bianchi, Haworth’s president and CEO, said the company is “excited to see the next level of Interphase Interior’s investment in an even more exciting space downtown.”

"The addition of Studio Blue will strengthen Haworth’s offering to the West Michigan business community,” Bianchi said.


Rockford Construction in Grand Rapids is managing construction of the space.

GMB Architecture + Engineering is serving as the architect, and Interphase Interiors is designing the space’s interior.

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