Furniture maker producing final Cruise-In Benefit


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A West Michigan furniture maker that was recently acquired will host its final car show fundraiser this week.

With Don Heeringa’s retirement as chair of Holland-based Trendway in conjunction with the company’s acquisition by Itasca, Illinois-based Fellowes Brands on Aug. 13, Trendway will host its final Cruise-In Benefit on Sept. 6 from 5-9 p.m.

It will take place at the Trendway facility in Holland, at 13467 Quincy St.

Heeringa founded the benefit 18 years ago as a way for Trendway employees to give back to the community. The event has raised more than $400,000 for individuals in need due to catastrophic medical costs.

“Hundreds of classic cars and thousands of happy participants have converged on our Quincy Street facility every first Friday after Labor Day to see the exhibit and share the fun,” Heeringa said.

“Trendway’s commitment to community service will remain strong as the company continues to extend its charitable activities in new ways.”

All proceeds from the 2019 event will help cover medical expenses and home renovations to improve the quality of life for Jersei, a local 16-year-old sophomore who has spastic quadriplegic cerebral palsy.

Previous benefit recipients included family members of Trendway employees and other individuals from Holland.

Heeringa expressed thanks to all of the people involved in the Cruise-In Benefit over the years.

“A huge thank you to the hundreds of classic car owners who faithfully displayed their cars year after year and the many volunteers — both our employees and car-loving friends — who helped make the show a success,” Heeringa said.

“I also want to thank the hundreds of members of Holland’s business community who generously donated raffle items to help ensure the show’s financial success.”

This year’s event will feature food, entertainment, raffles, kids activities and more.

There is no entry fee for spectators, free parking is available and the event is open to the public.

Anyone who wants to exhibit a vehicle can enter for $5 per car. Dash plaques will be given to the first 500 vehicles to register.

More information is available on the Cruise-In Benefit Facebook page.

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