Bloem in Hudsonville is a maker of indoor and outdoor products for the “gardening lifestyle.” Photo via fb.com
A maker of planters and outdoor living products has acquired a Florida-based company that will extend its reach to 10,000 retailers.
Bloem in Hudsonville said today that it has closed on the deal with Apopka, Florida-based American Designer Pottery, or ADP, a division of Fiskars Brands.
As a result of the acquisition, Bloem said it is now one of the largest designers and makers of decorative planters, with more than 30 percent of the market.
The company’s reach will extend into all 50 states and across Canada, selling through key national retailers and co-op stores, as well as independent and family operated home and garden centers.
Prior to the acquisition, Bloem said it held 7.5 percent of the market and was in more than 3,000 retail locations.
“We are acquiring ADP from Fiskars, because we see significant synergies between the companies' marketing and manufacturing capabilities with very little redundancy,” said Ryan Mast, president and founder, Bloem.
ADP recorded net sales of $27.5 million in 2015.
ADP employs nearly 50 full-time employees and about 100 part-time and seasonal workers during its peak production.
Management of the newly combined company will continue from West Michigan, though Bloem said it is looking to grow operations at the ADP facility through investments in building and manufacturing assets, as well as employees.
Bloem also plans to add at least 10 employees in Hudsonville to manage the new business growth.
Paul Tonnesen, president of Fiskars Americas, said the company is “confident” Bloem will “build upon the success of ADP.”
The addition of ADP is Bloem’s third acquisition in three years.
Mast founded Bloem in 2012, with "a vision to bring innovation, design, marketing and an aggressive sales force to the home and garden industry."