Grand Valley Health Plan names Pamela Lea Silva president and CEO



Roland “Ron” Palmer — Grand Valley Health Plan’s founding president and CEO — has announced his planned transition from those positions to focus on his ongoing role as president and chairman of GVHP’s parent company, Grand Valley Health Corp.

He said Pamela Lea Silva, GVHP’s long time vice president of operations and COO, has assumed the position of GVHP president and CEO.

“I am very fortunate to have Pam Silva and her experienced management team to continue the tradition of excellence in patient-centered care and customer value that Grand Valley has become known for over the past 30 years,” Palmer said.

Silva has more than 30 years of management and leadership experience in various industries including the health care, hospitality and retail sectors. She has been in the health care field for the past 20 years, both in HMO and integrated group practice management environments.

Silva serves on several boards and national organization committees, including an ambulatory surgery center, a health technology company, strategic planning for physician recruitment and others.

Prior to joining GVHP, Silva worked for national companies including McDonald’s Corp. and Marriott Corp. in various management and marketing functions.

“We owe our success to Ron’s forward thinking and leadership over the past 30 years and are thankful for his continued guidance at the parent company level,” said Silva.

Palmer, with his GVHP leadership team, led the development of Michigan’s staff model HMO.

GVHP is currently ranked as the top HMO in Michigan by the National Committee for Quality Assurance, and among the NCQA’s top 20 private health insurance plans in the U.S.

As a “staff model” HMO, GVHP employs a staff of medical professionals to promote wellness and prevent catastrophic illnesses, and operates several family health center locations, an OB center, and an urgent care center for its members. GVHP also has its own pharmacies, plus x-ray, mammography and ultra sound services, as well as in-house lab services.

GVHP is a for-profit, privately held HMO, partially owned by its employees through an ESOP, and serves more than 6,000 patients, mainly through employer groups in Kent County.

Palmer’s involvement in community health care includes participation on boards such as the Michigan Association of Health Plans and the Alliance for Health.

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