The Grand Rapids Griffins are the American Hockey League affiliate of the Detroit Red Wings. Photo via fb.com
For the first time in 20 years, the Grand Rapids Griffins have unveiled a new logo.
The Griffins also unveiled a new uniform at a press conference this morning at Van Andel Arena.
The changes have been made for the Griffins’ upcoming 20th season, which begins in October.
Griffins captain Jeff Hoggan and defenseman Scott Czarnowczan showed off the new white home and black road uniforms, after ex-players modeled the three former primary jerseys from the franchise’s history.
"Each season, we review every aspect of our business and look for ways that we can improve,” said Tim Gortsema, president, Grand Rapids Griffins. “This year, as we underwent this process heading into our 20th season, we looked at ways to modernize our logo. While the traditional and original Griff has been and always will be a storied part of our team’s history, we desired a fiercer incarnation that also incorporates our amazing city’s skyline.
“Just as Griff protects our city on this striking new jersey, our hockey team must do the same as we protect home ice, assisted by the loudest and most supportive fans in the American Hockey League.”
The original Griff logo has changed for the first time in franchise history and now features a fierce Griffin stoically positioned atop Van Andel Arena and the Griffins name. The logo was first used in a special Wednesday night jersey game in 2012.
Designed in conjunction with Reebok, the new jerseys feature black for the first time in team history, replacing the long-used blue as a secondary color.
Red remains a primary color, due to the team’s affiliation with the Detroit Red Wings.
Silver and gold stay on as accent colors, along with black.