A local grocer is shuttering its second location after it was open just over a year.
Kingma’s Market will close its Ada Village location, at 444 Ada Dr. SE, at the end of the month.
Owner Alan Hartline opened the location in September 2017.
He also owns the original Kingma’s, at 2225 Plainfield Ave. in Grand Rapids, which he purchased from the Kingma family in 2014.
He said the closure of the Ada location is part of “an effort to put more time and energy in managing the growth at its original Plainfield Avenue location.”
“We have been delighted at the interest of numerous customers coming to learn about Kingma’s Market from the surrounding communities,” Hartline said. “Many customers who visited our Ada location had not previously been introduced to the Kingma’s Market experience.”
The Ada location’s size was part of the problem, Hartline said. The building is 40-percent larger than the Plainfield location.
“Although we believe that Kingma’s Market is still scalable for other neighborhoods, we learned that our niche in today’s dynamic retail environment is to serve customers in a smaller, more dense and walkable area, in a scaled-down site, more like our original market,” Hartline said.
Plans for the Plainfield location include creating “new customer experiences,” such as grab-and-go meals, an expanded deli, bakery and fresh seafood offerings.
Fish Lads and Rowster Coffee, currently operating within the Kingma’s Market Ada location, will “relocate back to their sites throughout Grand Rapids” after the market closes, according to Kingma’s.
The Ada location will offer special closing prices storewide immediately, with a full departure from the building expected in the weeks ahead.