GVSU names first VP of enrollment development


Lynn McNamara Blue. Courtesy GVSU

A long-time administrator is the first vice president of enrollment development at Grand Valley State University.

GVSU said this week that it has named Lynn McNamara Blue to the role, effective next week.

Blue most recently served as vice provost and dean of Academic Services and Information Technology at GVSU.

The role

Blue said she was taken a bit by surprise by the promotion, but views the role as challenging and exciting.

“I didn’t really have much of a hint the senior management team had a plan afoot,” Blue said. “I am still kind of shell-shocked, but it is a good thing for the university. I am just delighted to be working with the team. I have some new challenges, which I look forward to.”

Blue said she will work with the university to develop new programs and strategies and face the challenges of enrollment in the coming decade.

With the number of high school graduates declining, Blue will also look at retaining and attracting transfer and graduate students.

“The position provides leadership in designing university enrollment strategies and brings it to the cabinet level,” Blue said.

Thomas Haas, president at GVSU, said the new position fits into GVSU’s strategic plan, which addresses a need to manage enrollment for the future health of the institution, and Blue is an ideal candidate to handle the complexity of enrollment.

“I respect Lynn’s work and dedication to this university,” Haas said. “She’s been around nearly as long as Grand Valley has been in business.

"She has the leadership and capacities it takes to make sure we anticipate and adapt to the pressures caused by changing demographics and dwindling state support. Enrollment development has become more complex, and I welcome Lynn’s presence on my senior management team.”

“Huge network of people”

Blue originally began working at GVSU in 1968 and has about 47 years of experience with the university.

“I have a lot of history,” Blue said. “I started about the time the university started, watched it grow and helped make it grow. I know many of the people I will be working with and have a huge network of people I can rely on for insight and action. I think I am pretty well set for having a network for making things happen.”

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