Priority Health names new vice presidents of global markets

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Kyla King. Courtesy Priority Health

Michigan health insurance provider Priority Health recently appointed two new vice presidents to the company.

Kyla King was named vice president of individual markets, and Scott Norman was named vice president for Medicare.

King has been with Priority Health since 2012 and most recently served as marketing director for the company. Norman joins Priority Health from Physicians Health Plan, a division of Sparrow Health System. He served there as vice president of business development and Medicare operations. 

“Kyla and Scott each have a long history of success and are passionate about improving the health and well-being of others,” said Joyce Chan Russell, senior vice president of government markets at Priority Health. “I am confident their leadership will support us in achieving our ambitious goals for government markets and for Priority Health overall.”

As marketing director, King led data-driven acquisition and retention strategies for the individual, Medicaid and dual-eligible special needs (DSNP) markets. In her new role at Priority Health, she will be responsible for implementing strategies to drive growth for the individual market. 

“I’m honored to step into this role and grateful for the opportunity to work alongside this incredibly talented team,” King said. “I look forward to continued innovation and making care and coverage better for everyone.”

King is a graduate of Michigan State University and most recently earned a certificate of completion from Grand Valley State University’s Seidman College of Business in Spectrum Health’s Transformational Leadership Corporate Training Program. During her time with Priority Health, King developed segmentation strategies and represented the organization as a panelist at a White House Affordable Care Act (ACA) summit in Washington, D.C. 

Scott Norman. Courtesy Priority Health

Norman is a graduate of Michigan State University. Prior to his role at Physicians Health Plan as vice president of business development and Medicare operations, Norman was vice president of sales and client services at Priority Health. He later went on to lead the senior markets team as vice president of senior markets from 2016-17.  

“I’m excited to join Priority Health and for the opportunity to lead the Medicare team, which is nationally recognized as producing some of the most innovative and high-quality Medicare products,” Norman said. “Our goal will be to expand on the past success Priority Health has enjoyed and continue to serve all communities across Michigan with access to affordable care that focuses on improving the health of our members and neighbors.”

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