Trinity Health to rebrand hospitals and care sites

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Courtesy Trinity Health Michigan

A regional health system will rename its hospitals and care sites under one unified brand.

Trinity Health Michigan on Wednesday, April 13, announced its eight hospitals and hundreds of care sites will adopt the Trinity Health name and logo to build recognition and trust.

Mercy Health and Saint Joseph Mercy Health System, along with their employed medical groups IHA and Mercy Health Physician Partners, will be part of the rebrand, as well as 22 senior living communities, three home health agencies, MercyElite Sports Performance and Probility Physical Therapy.

Rob Casalou, president and CEO of Trinity Health Michigan and Southeast Regions, said this marks a new era of care.

“As members of Trinity Health for 22 years, we are transforming our identity to assert our presence as one of Michigan’s largest health care systems, with a singular commitment to keeping our patients at the center of everything we do,” Casalou said.  “We are peeling back the layers to reveal a unified organization with a shared legacy and mission of service to the communities we’re honored to serve.”

Chief Clinical Officer Rosalie Tocco-Bradley said the rebrand will help connect the dots to those the health system serves.

“A rebrand is an investment in our future,” Tocco-Bradley said. “We’re excited to begin this new era of care in our local communities.”

The first hospitals already to unveil new signage were Trinity Health Muskegon (formerly Mercy Health Muskegon) and Trinity Health St. Joseph Mercy Ann Arbor.

New signage for remaining hospital campuses will occur in phases over the next eight months, followed by interior signage and printed materials through 2023. In most cases, the legacy names will be featured on new signs to help patients and visitors become familiar with the rebrand.

St. Joseph Mercy Chelsea will transition to Chelsea Hospital, due to the partnership between Trinity Health Michigan and University of Michigan Health.

In West Michigan, the following name changes will take place:

  • Mercy Health Saint Mary’s to Trinity Health Saint Mary’s, Grand Rapids
  • Mercy Health Muskegon to Trinity Health Muskegon
  • Mercy Health Lakeshore to Trinity Health Shelby
  • Mercy Health Physician Partners to Trinity Health Medical Group
  • Mercy Health VNS to Trinity Health At Home – Muskegon
  • Mercy Health Home Care to Trinity Health At Home – Grand Rapids

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