Home décor retailer enters market


West Elm, founded in 2002, is a Williams-Sonoma brand that sells furniture and home décor items. Photo via fb.com

A Williams-Sonoma brand that sells furniture and home décor items is entering the West Michigan market.

West Elm

CWD Real Estate Investment said today that New York-based West Elm will open a store at Breton Village in Grand Rapids.

The interior build out will begin next month on the 10,000-square-foot space.

The opening date was not disclosed.

The shop will be the first West Michigan location for West Elm. The retailer operates a store in Birmingham.

West Elm will sell a range of home décor items: bedding, rugs, lighting, mirrors, frames, baskets, vases, bath accessories, dinnerware and more.

The store will also sell West Elm LOCAL products by Michigan-based artists and designers.

West Elm joins other shops that entered the West Michigan market via Breton Village: Anthropologie and lululemon.

“Retail mix”

Grand Rapids-based CWD acts as the leasing and property manager for Breton Village.

The shopping center is owned by Scott Wierda, CWD managing partner, and Jade Pig Ventures partner Brian DeVries.

“West Elm beautifully complements the retail mix we’ve been developing at Breton Village and continues the transformation of this area as Grand Rapids’ fashion and specialty retail district,” Wierda said. “Breton Village is located in a mature and vibrant residential community where a diverse population has welcomed the strong mix of national specialty stores and fine local retailers.”

Wierda said that Breton Village draws shoppers from “as far away as Traverse City and Kalamazoo” and has fostered a “strong and loyal customer base throughout the region.”

Wierda added that CWD plans to make “additional tenant announcements” in the coming weeks.

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