Hotelier appoints director of operations


Bill Lucas. Courtesy Suburban Inns

A hotel and restaurant operator in the region has named a new director of operations.

Suburban Inns of Holland said last week it appointed Bill Lucas to the role.

Suburban Inns builds, owns and operates hotels and restaurants in Holland, Grand Rapids and Midland.

Lucas is replacing Peter Beukema, who was recently promoted to CEO.

Lucas most recently served as general manager of Holiday Inn Midland, a Suburban Inns property.

He has been with Suburban Inns for eight years as part of the Holiday Inn Midland team. He’s served as restaurant supervisor, banquet manager, sales manager, director of sales and assistant general manager.

“Bill has risen through the ranks at Suburban Inns as a well-rounded player,” Beukema said.

He said Lucas has a “passion for operations” that makes him a “natural fit.”

Lucas said he’s eager to take on the “larger leadership” role.

Suburban Inns operates five hotels with a total of 693 rooms and three restaurants. It employs a workforce of 425.

The company also has two hotels and four restaurants in development and plans to hire 400 employees to support those projects. 

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