2021 40 Under 40 award recipient: Keyuana Rosemond

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Keyuana Rosemond. Courtesy 616 Media

Keyuana Rosemond, 33

Chief innovation officer

Health Net of West Michigan

Keyuana Rosemond has been building the framework for Health Net’s DEI approach long before her current position.

Rosemond joined Health Net in 2014 as program coordinator for the FitKids360 program, where she developed training materials and lesson plans, maintained daily operations, established relationships with physician partners and referred entities to recruit participants.

After Rosemond was promoted to FitKids360 program manager in 2016, the organization applied for the inaugural round of the Michigan Health Endowment Fund’s Nutrition and Health Lifestyles grant cycle and was awarded a substantial amount of funding, which allowed the expansion of FitKids360 services to Northern Michigan, Lansing and Detroit/Wayne County.

“It was the first large-scale expansion project that I facilitated and managed throughout the process,” Rosemond said.

Since starting her role as chief innovation officer, Rosemond has developed the organization’s DEI strategies and approach, which included the revision of Health Net’s organizational values that drive all programmatic and community work.

“I am most proud of the work Health Net is doing in the diversity, equity and inclusion space that I have been leading and developing since 2015,” Rosemond said. “As a masculine-presenting Black queer woman in Grand Rapids, many members of my community are marginalized and systemically excluded from networking, recognition and employment/entrepreneurial opportunities … Representation and visibility matters and inspires future generations to believe they can achieve and be recognized as well.”

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