2021 40 Under 40 award recipient: Ashleigh Evans

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Ashleigh Evans. Courtesy 616 Media

Ashleigh Evans, 37

Founder

InBooze

As a mother of four, Ashleigh Evans is channeling her passion for cocktails into a thriving business where people can enjoy their favorite mixed drinks at home.

“By infusing with simple fruits, spices and herbs, you know exactly what is in your cocktail,” Evans said.

Evans founded InBooze in October 2018. The company started off mostly on Etsy and at local craft shows. When the pandemic left everyone drinking at home in 2020 and national media coverage picked up on her story, the brand exploded, and Evans went from zero to 200 stores carrying her products.

InBooze was featured on the Oprah stocking stuffers list in November of last year, and in December, Evans’ business was chosen for Ayesha Curry’s new store and website in Oakland, California.

“Although I am an underdog in the city, I have been quietly building an empire with InBooze,” she said. “I believe my hard work and contribution to the community are something special. I use as many other local vendors as possible, from produce, printing to marketing. I love West Michigan and it’s an amazing place to start a small business.”

By the end of 2020, InBooze moved to its new headquarters in Grandville, which features a commercial kitchen, warehouse and a soon-to-open storefront.

InBooze uses as many locally sourced items as possible, including Michigan apples and cherries. Items are sliced and dehydrated in the commercial kitchen, then pouched by hand. Every kit is made and shipped from the company HQ.

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