2021 40 Under 40 award recipient: Destiny Adams

Destiny Adams Courtesy 616 Media

Destiny Adams, 30

CPS intake specialist/owner

State of Michigan/Destiny Adams & Company

Destiny Adams is enjoying her successes as she strikes a balance between being a business influencer and content creator and working as a child welfare specialist on behalf of the state.

Yahoo Finance dubbed her among the Top 10 Female CEOs to Watch and she was featured in the CNBC Millennial Money series earlier this year.

“This has caused my business to land brand deals and partnerships with large companies such as Google, Alibaba, Shopify, Wix, GoDaddy and Intuit QuickBooks,” she said. “I am making a difference in my community by being able to provide free business advice and content to new entrepreneurs.”

Adams uses her business, Destiny Adams & Company, to educate new entrepreneurs on how to start and grow a business by creating marketing strategies, business plans and sourcing international products through her YouTube channel, e-books, workshops and vendor trips.

Within the past year, Adams said her YouTube channel has grown to 25,000 subscribers, resulting in more than 12,000 sales and 500,000 video views.

Adams has been a CPS intake specialist for 12 years. She investigates, assesses and follows up on complaints of abuse or neglect of children. She also petitions and testifies in court on progress and services rendered to children and families.

“The biggest influence in my life is my surroundings,” she said. “Seeing where I come from motivates me to work harder at achieving my goals. I am a giver at heart. Through my work in CPS, I enjoy helping families achieve positive outcomes, which has transferred over to my business.”

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