2021 40 Under 40 award recipient: Matt Baxter

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Matt Baxter. Courtesy 616 Media

Matt Baxter, 27

CEO

Wedge

Matt Baxter is a serial entrepreneur who started his first business at 15 and now runs a thriving human resource technology startup.

Baxter started Stony Pointe Lawn Care at age 15, owning and operating the company for over six years before selling it in July 2015. That same year, at age 21, he started Wedge — initially called The Competitive Wedge — a video screening solution for recruiters and interviewees that helps companies “make authentic connections with candidates — anytime, anywhere, on any device.”

Given the overnight move to remote hiring during the pandemic, and the ongoing shift toward a hybrid workforce, Baxter said Grand Rapids-based Wedge is in an ideal position to continue its growth. He recently led a $1.6 million funding round for Wedge and has so far raised $2.6 million in angel and seed funding. Baxter said the support is well-timed, as industry analysts predict the U.S. is entering one of the hottest job markets in a decade.

Since founding his company, Baxter also has established over 10 strategic partnerships with applicant tracking systems, HR software providers and HR consultants that have equipped Wedge with process automations and extended candidate profiles.

Baxter is a board member of the Michigan Center for Economic Innovation and a member of Wedgwood Christian Services’ NextGen Board, as well as a middle school lacrosse coach in Zeeland. He hosts the podcast “The Matt Baxter Show,” which spotlights people who have found their purpose, and is author of “The Hiring Knot,” a forthcoming book on modern recruiting.

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