2021 Newsmaker: Eion Jackson


Eion Jackson


Eion Jackson Apparel

Eion Jackson founded his original urban streetwear brand JCKS Apparel in 2019, and re-branded the company under his own name, EION JACKSON, in 2021. The intentional move was implemented to evolve from being seen as a growing brand to now being seen as a growing fashion designer.

“I wanted it to be more personal than what it was before,” Jackson said, noting that he looks to designers such as Reese Cooper and Virgil Abloh for inspiration and may eventually branch out into other kinds of custom apparel and accessories.

Jackson experienced success with his limited-run product drops, including his April 2021 product line Reach for the Stars, which offered hoodies, trucker hats, shorts and swim trunks that elicited a global response of customers waiting online for products to be released. Once live, the collection brought in $1,000 per minute, and most items sold out within the week, he said.

As a young minority designer, Jackson uses his voice and growing platform to call attention to relevant issues. An earlier 2021 product release called Dream Chasin’ included T-shirts and sweatshirts featuring Martin Luther King Jr. with a portion of profits donated to the NAACP. The line was released in February and sold out by March.

Jackson, who graduated from Hudsonville High School in 2021, had his products in all 50 states and five countries by the end of the year and recorded sales topping six figures. He also obtained his official business LLC, invested in several new pieces of equipment for production and completed his first wholesale deal with a new, designer streetwear apparel store in Panama City, Panama.

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