2021 Newsmaker: John Green

89

John Green

Founder, CEO

Revolution Farms

Caledonia-based Revolution Farms took big steps to expand its operations in 2021.

In anticipation of co-branding its lettuce with national partner Edible Garden, Revolution Farms in March added two additional acres of growing space to triple the year-round indoor farm’s growing capacity to 1.5 million pounds per year.

The ramp-up of Revolution Farms’ production set the foundation for the co-brand and expansion into more than 120 Meijer stores across Michigan and northern Indiana. Packaging and distribution of Edible Garden’s products, including lettuce greens and salad mixes, occurs at Revolution Farms’ now 3-acre site and are sold under the Edible Garden label in stores.

“We hear it every day, people are tired of lettuce that is wilted and soggy before they take it off the shelf,” said John Green, founder and CEO of Revolution Farms. “By partnering with Edible Garden and quadrupling the number of Meijer stores that carry our product, we can ensure more consumers have access to fresher, Michigan-grown lettuce all year long.”

August brought about leadership transitions as Green brought aboard a new company president, Trent Hartwig, to lead daily operations with a focus on expanding its retail relationships, marketing and production.

The company later partnered with Grand Rapids-based S. Abraham & Sons, a c-store distributor and subsidiary of Imperial Trading Company, to further expand its footprint to thousands of convenience stores.

By September, Revolution Farms’ lettuce was available at more than 200 grocery stores in Michigan, as well as hundreds of independent grocers and through Doorganics for direct consumer delivery, and through food distributors including Gordon Food Service, Sysco and Van Eerden foods.

Facebook Comments