Hunting app wins TechCrunch Grand Rapids Pitch-off


The Sportsman Tracker web and mobile app help hunters and anglers pinpoint their next locations. Photo via

A company with an app-based hunting and fishing tool is headed to San Francisco this fall after landing a free booth at TechCrunch’s trade conference during a pitch competition last night.

Sportsman Tracker, a hunting and fishing web and mobile app to help hunters and anglers pinpoint their next locations, was awarded first place at the Start Garden-hosted TechCrunch Michigan mini-Meetup and Pitch-off in downtown Grand Rapids.

The company was among five Michigan startups competing for a free booth at the upcoming TechCrunch Disrupt San Francisco trade conference in September.


Each startup team was given 60 seconds to present their company in front of a panel of judges.

The panel was comprised of John Biggs, East Coast editor for TechCrunch, Matt Burns, senior editor for TechCrunch, and Joe Malcoun, CEO at Ann Arbor-based Nutshell.

“It was a really nice event, and it was a really attentive crowd,” Burns said. “The companies were well prepared and had really good presentations. We really liked the Grand Rapids community.”

The second-place team, Ann Arbor-based AdAdapted, was awarded two free tickets to attend Disrupt San Francisco. Each ticket is valued at roughly $3,000.

With an understanding of both the business to business and business to consumer sides of the market, Burns said Sportsman Tracker has an opportunity to make a number of connections going out to San Francisco.

“Sportsman Tracker shows a lot of promise, and the potential for massive growth is there,” Burns said. “They are poised for large growth if they take the Disrupt conference seriously.”

AdAdapted, a platform for independent app publishers with technology connecting them to advertisers, was selected as second place, due to its method of putting advertisements in front of consumers, according to Burns.

Three other startup teams presented at the pitch-off: OXX Coffeeboxx, a crush, spill and rust-proof K-cup-designed coffee brewing system; Benefit, a mobile shopping app; and RespondWell, a digital health company empowering physical therapists and physicians to engage patients through tele-rehabilitation.


The San Francisco-based trade conference is one of three annual events hosted by TechCrunch.

The startup conference will take place on Sept. 21 through Sept. 23 at Pier 70 and features guest speakers, venture capitalists and entrepreneurial presentations.

The technology media company recently hosted another Disrupt conference in New York and anticipates holding another one in London at the end of the year. 

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