Independent grocer opening fourth location


Great Lakes Fresh Market opened its fourth location in Norton Shores. Photo via

A lakeshore grocer is opening its fourth location at the site of a vacant grocery store.

Great Lakes Fresh Market has plans to renovate about 30,000 square feet of space at 1663 W. Sherman Blvd. in Norton Shores, a space that previously housed a now-defunct Plumb’s grocery store. Great Lakes Fresh Market president Dan Gentz said the renovation is likely to cost between $700,000 and $800,000 and resemble the remodel of the newly reopened North Muskegon location, 520 Whitehall Road, and the undergoing renovations at the Muskegon location, 1680 Apple Ave.

“We understand this news is long-awaited,” Gentz said in a statement. “We wanted to take our time to do it right because we’ve heard a lot from the community about the Sherman Boulevard store and we understand how important it is to our customers.”

The new store will have a “revamped” produce department, specifically tailored to facilitate the customer experience, as well as an in-store deli and bakery, all sourced from local farmers and vendors.

Development of the project is underway with a targeted completion date for this fall.

With three open locations in the Muskegon area, Great Lakes Fresh Market currently employs 125 people, a number expected to grow to 200 when the new location opens.

“We’re proud to be a locally owned and operated business,” Gentz said. “This community has already given us so much, so it’s essential that we give back by providing jobs, exceptional customer service and quality shopping experiences. Opening the new Sherman Boulevard store will allow us to continue living these values and grow into the future.”

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