Insurer launches plan with ‘full access’ to health system


Kalamazoo-based Bronson Methodist Hospital is part of the Bronson Healthcare system. Photo via

A health insurer has launched a new plan that gives members “full access” to a health system in the region.

Grand Rapids-based Priority Health said last week it is introducing a “narrow network” health insurance plan tied to the Bronson Healthcare system.

The plan, called Bronson Healthcare Partners, will be available to individuals in Kalamazoo, Calhoun and Van Buren counties.

The plan

The Bronson Healthcare Partners plan will provide access to health care at a price about 20 percent lower than the state average, according to Priority Health. It also provides "full access" to the Bronson Healthcare system.

The plan is similar to Priority Health's Spectrum Health Partners plan launched in Kent County in 2015. More than 5,000 new customers chose the Spectrum plan in its first year.

“We’ve seen tremendous success with our narrow network plan in Kent County, and we anticipate the same positive response from those in the southwest community,” said Marti Lolli, SVP of commercial markets, Priority Health.

Priority Health is offering the Bronson plan with a range of options from holistic care to high-deductible health plans.

It said enrolled members will have access to coordinated care in the Bronson Healthcare system, health coaching and care management.

Priority Health

The health insurer offers a portfolio of plans for employers and individuals, including Medicare and Medicaid plans.

Its network of providers comprises 95 percent of Michigan practicing physicians and more than 900,000 providers nationwide. 

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