Julie Cronkright fashions change at Jade



Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning Top Women Owned Businesses finalists. The profile first appeared in the event program.

Julie Cronkright started the retail clothing store Jade in 2003 with a vision of providing cutting-edge fashion and a true boutique shopping experience.

Since that time, the Rockford-based store has undergone several rounds of expansion. Cronkright’s relentless dedication to finding, sourcing and supplying the best fashion from around the world to West Michigan has been a major part of that success.

Jade was a finalist for the 2013 Top Women Owned Business Award in the under $1.49 million revenue category.

“Julie exemplifies the very best in this country’s entrepreneurial spirit,” read her nomination form. “Vision, hard work and extreme focus have allowed Julie to create a thriving business and regional shopping destination. She is a loyal employer and contributor to many media outlets on the topic of fashion and related trends.”

Jade also is a participant in numerous charity fashion shows throughout the community, including events for The Junior League of Grand Rapids’ Beneath the Wreath, Grand Rapids Symphony and Susan G. Komen Foundation.

In addition to her work in the retail sector, Cronkright is a member with Cronkright Ventures LLC, a commercial property holding and development company based in Rockford, as well as a licensed cosmetologist.

She is a member of the American Pool Players Association and in her spare time enjoys skiing, biking, swimming and walking.

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