Kellogg Company is based in downtown Battle Creek. Photo via flickr.com
The charitable arm of Kellogg Company has committed to donate $100,000 to support disaster relief efforts following the flooding in Texas.
The donation from the Kellogg Company Fund will go toward Feeding America and supporting the Gulf Coast region that has been devastated by the landfall of the Category 4 storm Hurricane Harvey over the weekend. The storms have left catastrophic damage throughout Texas, resulting in many families losing their homes and belongings.
In addition to the donated funds, Battle Creek-based Kellogg has already sent more than a million servings of Kellogg’s non-perishable foods to the Houston Food Bank, part of the Feeding America network. Donated products include Rice Krispies cereal, Corn Pops cereal, Pop-Tarts, Nutri-Grain cereal bars, Rice Krispies Treats, Cheez-It crackers and Bear Naked granola, among others.
"Like the rest of Americans, we at Kellogg are heartbroken to see the devastating impact this storm has had on the people of Texas," global corporate affairs senior vice president Kris Charles said. "Our shelf-stable products provide important nourishment and comfort for families whose lives have been uprooted. We will continue to help those affected by this terrible storm."
Supporting disaster relief efforts is part of Kellogg’s global Breakfasts for Better Days initiative which addresses food insecurity. Since 2013, Kellogg has donated more than two-billion servings of food.