Manufacturer partnering on furniture for gamers

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Herman Miller and Logitech are partnering to produce a chair for gamers that will possess ergonomic qualities, like this one Herman Miller already produces. Courtesy Herman Miller

A local furniture maker is partnering with a maker of computer and video game accessories to create a line of furniture for gamers.

Zeeland-based Herman Miller said Wednesday that it has formed an exclusive partnership with Lausanne, Switzerland-based Logitech G to research, design and manufacture the “next-generation, high-performance furniture solutions for gamers.”

The first product of their partnership will be a gaming chair set to launch in spring 2020.

“We’re excited to combine our ergonomic, research-driven approach with Logitech G’s excellence in technology and innovation,” said Tim Straker, chief marketing officer of Herman Miller. “Together, we’ll develop high-quality solutions that provide gamers and esports athletes with the utmost support and comfort.”

Peter Kingsley, CMO at Logitech G, said his company has long been committed to creating excellent gear for gamers through partnerships among its design and engineering teams, partners and customers.

“Herman Miller was the obvious choice for us to partner with (on this product line) given their more than 100 years of expertise,” he said. “Together, we will deliver amazing products with advanced ergonomics, comfort and performance that gamers deserve.”

Esports athletes and professional streamers face long-term health concerns, as well as a loss of focus and a decline in overall performance when they don’t have the proper support, Herman Miller and Logitech G said.

The partners said the solutions currently on the market “are not addressing these concerns” but instead “focus primarily on aesthetics” and can “cause more harm than good.”

To produce their new solutions, Logitech G and Herman Miller will analyze and incorporate into their products feedback from esports teams with which they have relationships, including Complexity Gaming, TSM, NaVi and others.

Herman Miller

Founded in 1905, Herman Miller is a global manufacturer of furnishings and offers related technologies and services through its family of brands.

These include Colebrook Bosson Saunders, Design Within Reach, Geiger, HAY, Maars Living Walls, Maharam, naughtone, Nemschoff and Herman Miller

In fiscal 2019, the company generated $2.57 billion in revenue and employed nearly 8,000 people worldwide.

Logitech G

Founded in 1981, Logitech G, a brand of Logitech International is a developer and producer of PC and console gaming gear.

The brand sells keyboards, mice, headsets, mousepads and simulation products such as wheels and flight sticks.

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