A maker of oral care products has developed an over-the-counter product to provide temporary relief from broken teeth, lost fillings and crowns until proper dental treatment can be had.
Grand Rapids-based OrVance said Monday, Nov. 1, it will begin selling OrVance Temporary Tooth Repair beginning in 2022.
“We’re excited about our expansion into the temporary tooth repair self-care segment,” said Ron Schutt, CEO of OrVance. “Not only do we believe our TTR product is well-positioned to become the No. 1 brand, but we estimate its ease of use, being the first temporary solution for broken teeth, along with higher recommendations from dental practices, will expand this retail segment to over $45 million in the U.S. And, as OTC products for dental emergencies are most commonly purchased in the brick-and-mortar retailers, our plan is to launch this product with an established (consumer packaged goods) company in the oral care segment.”
The company simultaneously released a report from a survey of dentists in the at-home dental cement retail segment and whether they view OrVance TTR as a safe and effective alternative to other solutions.
Findings include:
- 91% of dentists surveyed would prefer their patients use OrVance TTR, versus one of the other at-home dental cement brands.
- 94% say hygienic (single-use) packaging is important for a product used for broken teeth, lost fillings and crowns.
- 43% of dentists surveyed have recommended at-home dental cement in the past, while 94% say they would recommend OrVance TTR to their patients if it were available at major drugstore chains.
- A majority of dentists do not recommend their patients re-cement crowns at home. Eighty-three percent would prefer their patients use OrVance TTR only to provide temporary relief from dentinal hypersensitivity until they can schedule an appointment for proper re-cementing.
More information about OrVance TTR is available in this video.
OrVance
OrVance is a developer of proprietary oral health products that is over 90%-owned by orthodontists, dentists and its managing partners.