Owner sells Dienetics Inc. to Illinois buyer

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Dienetics provides engineered die cut materials tailored to meet its customers’ applications in many industries, including automotive, appliance, medical and office furniture. Courtesy Dienetics

The owner of a Jenison-based manufacturer sold the company to an out-of-state buyer.

Bruce Krouskop, president of Jenison-based Dienetics Inc., sold his business to Rockford, Illinois-based Excelsior Inc., according to NuVescor Group.

NuVescor, a mergers and acquisitions service provider based in Hudsonville, advised Dienetics in the transaction.

Terms of the deal, which was completed earlier this spring, were not disclosed.

“We are excited about adding Dienetics to our manufacturing group,” said Mike Abrahams, president and owner of Excelsior. “The company and its employees bring an excellent history and deep knowledge within the automotive, medical and other industry segments that we intend to continue and build upon.”

Dienetics provides engineered die cut materials tailored to meet its customers’ applications in many industries, including automotive, appliance, medical and office furniture.

Excelsior is a manufacturer of custom gaskets, washers, seals, insulators, packings, shims, protective covers, and other precision parts from synthetic materials and thin gauge metals.

Dienetics, based at 2206 Pine Ridge Drive in Jenison, was founded in 1955. The company’s expertise in die cutting and die making services means it can provide its customers with rapid prototyping, design resolution, accelerated production and reduced time to market, the company said. From project conception to delivery of engineered parts, Dienetics’ capabilities go far beyond engineering, including services such as sorting, packaging, light assembly and hot-melt gluing. The company can work with materials including foams, fibers, plastics, adhesives, board and fabrics.

Dienetics’ operations consist of about 10% die making and 90% die cutting, mostly for the auto industry. In the automotive market, Dienetics is a tier one and tier two supplier of steel rule die cut foams, fibers, paperboard and plastics used in applications such as sound-deadening and reinforcement materials for vehicle headliners, visors, doors, engine compartments and trunks.

Excelsior has been operating since 1916. During its 105-year history, it has developed the sophistication required to deal with large international original equipment manufacturers while retaining the scale and personal service valued by companies of all sizes, Excelsior said. Whether it is a standard part for a household consumer product or proprietary piece for an aerospace company, Excelsior designs, prototypes and manufactures parts that meet its customers’ exact specifications.

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