RT London promotes employees to president and COO

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Dale Haley Courtesy RT London

A local maker of student housing furniture promoted two individuals to replace a retiring executive.

Grand Rapids-based RT London said last week that it promoted Dale Haley to president and Lindsey Rood to COO.

Haley and Rood succeed retiring President and COO Steve Eldersveld, who will remain with the company in an advisory role, working on a

Lindsey Rood Courtesy RT London

portfolio of special projects.

“Dale and Lindsey bring the right mix of experience and expertise to keep RT London moving forward,” Eldersveld said. “No one knows this company better or better understands our commitment to building durable, thoughtfully designed furniture here in the United States.”

Haley brings over 30 years of experience in manufacturing and engineering, including in the aerospace and building materials industries, to his new role.

He joined RT London in 2011 as general manager of its Lacey, Washington, operations. He was promoted to vice president of operations for the organization in 2015, overseeing major modernization initiatives across manufacturing facilities, as well as guiding the company’s substantial growth in the western U.S.

Haley holds a Bachelor of Science in industrial technology from Western Washington University.

Incoming COO Rood has more than 11 years of experience in the contract furniture industry, most recently at Steelcase, where she led a team of designers supporting the architectural solutions category before rejoining RT London in 2020.

During her prior tenure at RT London, Rood was hired as an interior designer and promoted to design manager, playing a key role in the development and launch of Evolve, a Best of NeoCon Silver award-winning room solution, as well as the popular Turner and Lotus lounge lines.

A graduate of Kendall College of Art and Design, Rood holds a Bachelor of Arts in interior design.

RT London

Established in 1989, RT London is located at 1642 Broadway Ave. NW, Suite 100, in Grand Rapids.

The company provides student furniture for higher education institutions nationwide, as well as other markets, including human services, GSA, contract and hospitality.

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