Trendway aligns under new division

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Holland-based Trendway is a manufacturer of custom contract architectural products and furniture. Courtesy Trendway

The parent company of an area furniture company folded it into a new division.

Itasca, Illinois-based Fellowes Brands — parent of Trendway Corporation in Holland — said it formed a new division, Fellowes Contract Interiors, designed to serve the contract furniture market.

Fellowes Contract Interiors unifies three brands — Trendway, ESI and AeraMax Professional — to be sold through the contract furniture division.

Trendway President Mark Rhoades was appointed president of Fellowes Contract Interiors.

“Bringing together these great organizations under the Fellowes Contract Interiors division allows us to leverage each other’s capabilities while strengthening our market position,” Rhoades said. “It also allows us to take our partnership with our dealers to the next level as we provide new growth opportunities for their business. Each brand will continue to demonstrate a commitment to delivering the quality, speed and ease that our customers have come to rely on.”

Fellowes Brands said the new group “enables unified thought leadership, innovative product offerings, enhanced customer service and expanded resources for all contract furniture customers.”

“Since our beginnings in 1917, Fellowes Brands has consistently provided solutions that address the ever-changing work environment,” said John Fellowes, CEO of Fellowes Brands. “These three distinguished brands create an opportunity to deliver solutions that meet the unique needs of today’s business professionals. By leveraging Fellowes Brands’ global capabilities in the areas of design, production, operations and digital, we can further advance our mission to help our customers be their best and feel their best.”

Fellowes Brands’ expansion into contract furniture began in 2017 with the acquisition of Phoenix-based ESI, a maker of ergonomic product solutions, including monitor arms, height-adjustable tables, power solutions, sit-to-stand solutions, task lighting, and wall-mounted and mobile workstations.

Fellowes Brands then in 2019 added to its portfolio Trendway, a manufacturer of custom contract architectural products and furniture with over 500,000 square feet of manufacturing space in Holland.

AeraMax Professional, a producer of commercial-grade air purifiers currently sold through Fellowes’ channels, is now part of the Fellowes Contract Interiors division, as well. AeraMax Professional was conceptualized, developed and launched in-house at Fellowes Brands to bring clean air into the workplace, protecting building occupants from airborne contaminants and viruses.

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