Wolverine Worldwide appoints brand president

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Bornie Del Priore Courtesy Wolverine Worldwide

Wolverine Worldwide appointed a new president to oversee its women’s lifestyle and sneaker brand.

The Rockford-based maker of footwear and apparel said it named Bornie Del Priore as global brand president of Keds, one of its portfolio brands.

Del Priore currently serves as global brand president of the Wolverine Worldwide Kids Group, a role she will continue while also serving as global brand president of Keds.

She will report to Joelle Grunberg, a member of Wolverine Worldwide’s executive leadership team and global brand president of Sperry.

“Bornie is a product-driven executive with over 25 years of experience and a strong track record of positioning brands and businesses for profitable growth,” Grunberg said. “Not only that, she is committed to developing people, inspiring teams and creating a culture within Keds and our Kids Group that encourages collaboration and forges strong consumer connections.”

Del Priore joined Wolverine Worldwide in 2017 after serving as vice president of footwear at the Tommy Bahama Group, where she helped relaunch the brand’s wholesale men’s and women’s footwear lines.

Prior to that, Del Priore held leadership positions at Tommy Hilfiger USA, Tommy Hilfiger Footwear and Ralph Lauren Footwear, where she was responsible for strategic planning, brand marketing, product development and sales operations.

Del Priore holds a Bachelor of Arts in sociology from the College of the Holy Cross in Worcester, Massachusetts.

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