Wolverine Worldwide filled a newly created vice president position to help drive innovation across the company’s portfolio of 12 brands.
The Rockford-based maker of apparel and footwear said it appointed Barry McGeough as vice president of advanced concepts and innovation.
In the new role, he will help the company leverage new technologies, materials and other advancements to drive digital transformation and product innovation across Wolverine Worldwide’s portfolio of 12 brands.
McGeough will report to Angelo Ng, chief merchant officer and a member of Wolverine Worldwide’s executive leadership team.
“We created this position to remain actively engaged with our consumers’ needs across our portfolio while constantly seeking unique and innovative ways to improve our products and customer experience,” Ng said. “Barry’s expertise, foresight and ability to turn big ideas into significant and tangible advancements will keep Wolverine Worldwide in front of the latest industry and technology trends.”
McGeough said he is eager to bring his two decades of experience to bear in the new role.
“My career has centered around building out processes and solutions in multibrand, matrixed environments that drive innovation, so I’m looking forward to working alongside each of Wolverine Worldwide’s brands to discover how we can improve our products and experiences to make them better for our consumers,” he said.
McGeough’s 20-year career has centered on predictive analytics and technology and apparel integration. He founded PVH Corporation’s global innovation division for brands like Calvin Klein and Tommy Hilfiger, built footwear and technical gear for The North Face to keep athletes alive in extreme environments, helped Olympic athletes like Michael Phelps shave milliseconds off their times through product innovation at Speedo, and designed enterprise solutions at Google ATAP that use connected apparel to keep gamers gaming and workers safe and secure.
His insights will be used to help Wolverine understand how exponential technologies such as 5G, augmented reality, artificial intelligence and virtual reality impact product development and retail businesses, both in-store and online.
McGeough holds a bachelor’s degree from the University of Southern California.
He has been awarded numerous patents and presented as the keynote speaker at PI Apparel, HK Fashion Forum with HKRITA, CES and SXSW.
He serves on the advisory boards for Made In/at/by, Adetexs RFID and Anchor Media.