Wolverine Worldwide names new brand president

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Chip Coe Courtesy Wolverine Worldwide

Wolverine Worldwide selected a new president for its “work and rugged casual” footwear brand.

The Rockford-based maker of footwear and apparel said last week that it named industry veteran Chip Coe to oversee its portfolio brand Cat Footwear.

In his new role, Coe will report to Chris Hufnagel, a member of Wolverine’s executive leadership team and global brand president of Merrell.

“Chip has a demonstrated track record of leading high-performing teams to create deep consumer connections while driving profitable growth,” Hufnagel said. “Having previously led Wolverine’s EMEA operations for several years before leading Chaco, Chip is well-positioned to accelerate the many global growth opportunities for Cat Footwear around the world.”

Coe has more than two decades of global brand-building experience and has held several leadership positions within Wolverine Worldwide since joining the company in 2010.

Most recently, he served as senior vice president of strategy, leading business development initiatives and the company’s consumer insights and market intelligence functions.

Before that, he was president of Wolverine’s Europe, the Middle East and Africa (EMEA) division, leading all of the company’s brands in that “critical region,” and he also served as president of Chaco, an outdoor lifestyle footwear brand in Wolverine’s portfolio.

Before joining Wolverine Worldwide, Coe served as president and CEO of Smartwool, a premium sock company.

He holds a Doctor of Juridical Science degree in law from the University of Michigan and a bachelor’s degree in finance from the University of Colorado at Boulder.

Coe currently serves as a benefactor and mentor for the Leeds Professional Mentorship Program at the University of Colorado’s Leeds School of Business.

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