A strategic content agency in West Michigan has a new president.
St. Joseph-based JohnsonRauhoff, or JR, promoted Mike Huie to the role, according to the agency today.
He was formerly chief operations officer at JR.
Huie will lead the business management of JR, which includes the finance, account management, technology and creative departments.
Mason Johnson will move into the COO role, leading innovation and operations, as well as the HR and IT departments. Jackie Huie will become chairman of the board and remain as CEO. Founder Don Johnson will move to chairman emeritus.
"With Mike's extensive background on the client side of the industry, he is the perfect choice for helping us go to the next level in offering a more rigorous approach to communications,” Johnson said.
Before joining JR, Huie was a global director at Whirlpool Corporation, where he was a leader of a $6-billion business unit. During his 27-year tenure at Whirlpool, he led a business turnaround team in Asia, collaborated with global directors on a brand portfolio strategy, launched a global business unit and “doubled the business” of KitchenAid small appliances.
"Part of what attracted me to JR was the agency's ability to deliver content that measurably connects brands with customers," Mike Huie said. "Consumer demand for quality content is rapidly expanding, and, more and more, marketers need a reliable partner that can strategically tell their story consistently and efficiently across all channels on a global scale."
He holds a master’s degree from the Krannert School of Management at Purdue University.