Marketing firm expands staff

75

Jordan Buning. Courtesy ddm marketing & communications

There is a new face leading a Grand Rapids marketing firm.

Jordan Buning is the new president at ddm marketing & communications. He replaced Michael McCarthy, who recently retired.

In his leadership role, Buning is responsible for the firm’s strategic vision to become one of the Midwest’s leading providers of Marcomm and Martech services.

“I am very grateful for the opportunity to be on the leadership team of such an innovative and evolving firm,” said Jordan. “Our organization has a deep history of helping businesses achieve their mission, enhance their brand and increase their revenue. I am focused on ddm’s strategic evolution into a more powerful business partner. From an impactful strategy to proven execution and dynamic solutions, ddm is able to solve today’s marketing and communications challenges.”

Buning has been with the firm since 2001. Before succeeding McCarthy, he had numerous accounting roles and he also served as a principal for more than 5 years.

He has more than 25 years of experience in marketing communications, consumer advertising, market research, media strategies and product marketing. He has been responsible for developing and improving B2B and B2C brands.

Buning is a graduate of Calvin University.

Also joining ddm is Karen Downard, who will fill the role of business development manager.

She is responsible for new business acquisitions and the firm’s integrated marketing efforts.

Downard has experience in business development for IT professional services firms and the technology industry.

Before joining ddm, Downard was the director of client relations for C/D/H, a technology consulting firm headquartered in Grand Rapids.

Downard worked at Microsoft for six years, where she had leadership roles in U.S. enterprise digital transformation solution sales and individual roles in U.S. healthcare solution sales. She also was employed at Salesforce.com as a strategic health care enterprise account executive.

She is a graduate at Western Washington University.

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