A team of local entrepreneurs launched a new marketing firm.
Kyliegh Karas, a West Michigan native and digital marketing professional, announced the creation and launch of DEFY Marketing + Design, a full-service digital marketing and design firm.
DEFY, which recently opened in Holland, strives to expand its reach and services throughout all of West Michigan, Karas said.
DEFY’s services will focus on sales and marketing automation and design services and will include graphic design; software platform implementation to assist with marketing efforts, including email campaigns, maintaining social media and tracking website interactions, and social media engagement strategies and tools.
“We will tailor to a business’s needs and budgets by offering monthly packages that are flexible enough to scale up and down depending on their needs with no long-term commitment requirements,” Karas said. “We’re basically bringing a marketing team to small businesses for about one-tenth of the costs and with an ‘anti-agency’ approach and attitude.”
Karas is joined by longtime friend and fellow entrepreneur Connor Sweeney of Grand Rapids, who will serve as an investor and partner of DEFY.
“Being a business owner and entrepreneur myself, I am always looking to mix things up, automate and be more efficient. In today’s digital age, small businesses don’t have the need or resources for an in-house marketing team, yet still need marketing tools at their fingertips,” Sweeney said. “DEFY is prepared to provide value and results, above all else, to entrepreneurs and business owners adapting to today’s digital age. I’m excited to have found a partner as passionate and creative as Kyliegh and look forward to helping her build something a lot different and a little weird, but that will help her customers grow.”