MARKETING, PR & ADVERTISING
Trends, themes and special events
LANSING — Michigan on Monday launched a $5 million advertising campaign to urge people to wear a mask to fight the coronavirus with a focus on appealing to those who believe the state's requirement infringes on their rights.
Grand Rapids residents Dawn Hoiem and Evan Koch are on a mission to raise Alzheimer’s and dementia awareness in Michigan, even amid COVID-19.
New School, a marketing and advertising agency in Muskegon, merged with IGNITE, a branding and marketing company also located in Muskegon.
Community-focused design firm Well Design Studio continues to push itself.
A metro Detroit-based marketing firm is calling all restaurants on the west side of the state to join a platform it created to help struggling businesses during the pandemic.
Scott Allen Creative, a nonprofit marketing agency, and Storytelling Pictures, a full-service video production company, have combined their creative resources to serve their clients all over the world.
Grand Valley State University’s advertising team won first place in a district student advertising competition and fourth place in a national competition sponsored by the American Advertising Federation last month.
A local consulting firm is launching a six-month program and data report to help small businesses determine if government sales is a market they could tap.
Chapter produces videos for students that teachers can use in virtual classrooms.
Jordan Hoyer launched a legal consulting firm, Camber Engage, earlier this year.
The Grand Rapids Business Journal print edition is shifting to a biweekly format, beginning today.
A local marketing agency was recognized for its first-quarter achievement.
A local marketing agency will be celebrating its 55th year on May 28.
Lisa Taylor and Hunter Zuk were promoted to senior associates at a Grand Rapids-based public relations firm.
Lambert & Co. promoted Joe DiBenedetto to managing director after he joined the firm nearly 13 years ago.
LANSING — Many drone pilots who started a business to provide photo and video services to clients of all types now are specializing.
Lambert & Co. acquired Holland-based Fairly Painless Advertising, a branding and digital agency, in March.
A Holland-based business owner has changed the mission of his business.
Two marketing agencies in West Michigan are offering free services to businesses that are being impacted by the COVID-19 pandemic. Grand Rapids-based David Kranker Creative...
One West Michigan nonprofit is aiming to educate other nonprofits about improving the value of their brand.DO MORE GOOD is a nonprofit that was...
A customer opens their wallet, ready to make a purchase. The big question is, who are they purchasing from? If you’re a manufacturer, the...
A local advertising agency racked up numerous awards last month for its video “Love Shouldn’t Hurt.”Cre8gency won Best of Show at the 2020 West...
A team of local entrepreneurs launched a new marketing firm.Kyliegh Karas, a West Michigan native and digital marketing professional, announced the creation and launch...
A large group of West Michigan employers have been rated some of the best to work for in the U.S.The National Association for Business...
A national B2B data company is relocating its Grand Rapids team.ZoomInfo is establishing a Midwest regional office into the Grand Rapids Downtown Market.Grand Rapids...