Trends, themes and special events


Do More Good merges with Nonprofit Hub

A pair of nonprofit resource providers are merging to expand their reach across the U.S.

Calvin launches master’s program in media and strategic communication

Calvin University will begin its new Master of Arts in media and strategic communication program this fall.

Marketing agency adds two employees to meet digital marketing demand

Grand Rapids-based marketing agency 1 Bold Step expanded its staff in hiring Rob Costie and Kort Rantala, almost doubling the agency’s size.

WZZM TV 13 hires new morning anchor

WZZM TV 13 announced Jay Plyburn will be a morning anchor on weekdays, joining Meredith TerHaar and Laura Hartman.

DYS Media opens Grand Rapids location

DYS Media, a Holland-based digital public relations firm, opened a new location at 2424 Burton St. SE in Grand Rapids.

Lambert & Co. hires chief of staff

Grand Rapids-based Lambert & Co., a public relations, investor relations and marketing firm, named Walter Ward III its chief of staff.

JetCo Solutions names VP of client services

A government sales and marketing firm has chosen a leader to oversee client services.

Downtown Holland to observe MLK Day with virtual event

Downtown Holland will observe Martin Luther King Jr. Day on Monday with a virtual community event that will examine diversity, equity and inclusion issues in the lakeshore town.

Discover Kalamazoo names new president and CEO

Discover Kalamazoo, the destination marketing organization for Kalamazoo County, named Jane Ghosh as its new president and CEO.

FemPro offers resources, community

Deb Kalsbeek has channeled her love for seeing other entrepreneurs thrive into a business that offers support for women-owned enterprises in Michigan and across the U.S.

Muskegon chamber, Greater Muskegon Economic Development announce new partnership

The Muskegon Lakeshore Chamber of Commerce and Greater Muskegon Economic Development are cobranding their organizations to create a larger impact along the Muskegon lakeshore.

Pringles returns to Super Bowl in 2021 with new flavor stacking spot

Pringles will return as an advertiser in 2021 during the biggest snacking day of the year — the Super Bowl.

Lambert & Co. acquire PR department of 9thWonder

Grand Rapids-based Lambert & Co. entered into a joint venture and co-investment with 9thWonder, a Hispanic-owned marketing and brand strategy firm that has offices in Houston, Dallas, Denver, Los Angeles, New York, Argentina and Vietnam.

Grand Rapids PR specialist launches new firm

Award-winning journalist and public relations specialist Tim Dye recently founded a PR and communications firm, Dye Communications LLC.

Norris Perné & French rebrands firm

A local investment management business changed its name as part of a firmwide rebranding.

Social platform connects investors, food startups

A new social media platform based in West Michigan is not for entertainment, but for building a network that could lead to early-stage investments.

Forbes names 8THIRTYFOUR as top 200 PR firm in US

Grand Rapids-based 8THIRTYFOUR was the only Michigan agency named among 200 top public relations leaders on Forbes’ inaugural list of America’s Best public relations firms.

Entrepreneurs launch digital advertising firm

Digital Kairoi, a digital advertising firm focused on providing value to brands and agencies in West Michigan, is now open in Grand Rapids.

Franchising on the rise

While the economy is down and unemployment is at an all-time high, the franchising industry saw a bump in activity with people wanting to take more control of their future.

GVSU alumnae receive national public relations award

Two Grand Valley State University advertising and public relations major program alumnae, Emily Gagnon and Delaney MacKenzie, were honored with the Public Relations Society of America’s National Gold Key Award.

Chamber, Experience Grand Rapids campaign targets former West Michigan residents

The Grand Rapids Chamber of Commerce and Experience Grand Rapids are launching a marketing campaign to draw former residents back to West Michigan.

Truscott Rossman moves headquarters to Detroit

Truscott Rossman, a communications strategies and storytelling firm with an office in Grand Rapids, recently moved its headquarters from Lansing to Detroit.

CMF Marketing relaunches with new business model

A Muskegon-based marketing firm reopened after a brief hiatus.

Michigan launches $5M in ads to urge masks to fight virus

LANSING — Michigan on Monday launched a $5 million advertising campaign to urge people to wear a mask to fight the coronavirus with a focus on appealing to those who believe the state's requirement infringes on their rights.

Local volunteers roll out video campaign to fight Alzheimer’s

Grand Rapids residents Dawn Hoiem and Evan Koch are on a mission to raise Alzheimer’s and dementia awareness in Michigan, even amid COVID-19.