MARKETING, PR & ADVERTISING
Trends, themes and special events
ARTICLES
GVSU brings PR program to students
Chapter produces videos for students that teachers can use in virtual classrooms.
Newly formed law firm teams with PR firm to offer general counsel
Jordan Hoyer launched a legal consulting firm, Camber Engage, earlier this year.
Business Journal moves to biweekly
The Grand Rapids Business Journal print edition is shifting to a biweekly format, beginning today.
Evenbound named winner in HubSpot’s Impact Awards
A local marketing agency was recognized for its first-quarter achievement.
Blue Flame Thinking nears milestone
A local marketing agency will be celebrating its 55th year on May 28.
Sabo PR promotes two to senior associate
Lisa Taylor and Hunter Zuk were promoted to senior associates at a Grand Rapids-based public relations firm.
Lambert & Co. taps new managing director
Lambert & Co. promoted Joe DiBenedetto to managing director after he joined the firm nearly 13 years ago.
Drone businesses are becoming more specialized
LANSING — Many drone pilots who started a business to provide photo and video services to clients of all types now are specializing.
Lambert & Co. acquires third company in past six months
Lambert & Co. acquired Holland-based Fairly Painless Advertising, a branding and digital agency, in March.
Apparel printer pitches in to help displaced workers
A Holland-based business owner has changed the mission of his business.
Marketing firms fight pending downturn with free services
Two marketing agencies in West Michigan are offering free services to businesses that are being impacted by the COVID-19 pandemic.
Grand Rapids-based David Kranker Creative...
Brand awareness for others tops nonprofit’s initiative
One West Michigan nonprofit is aiming to educate other nonprofits about improving the value of their brand.DO MORE GOOD is a nonprofit that was...
Should manufacturers sell directly to consumers?
A customer opens their wallet, ready to make a purchase. The big question is, who are they purchasing from? If you’re a manufacturer, the...
Ad agency wins Best of Show for awareness campaign
A local advertising agency racked up numerous awards last month for its video “Love Shouldn’t Hurt.”Cre8gency won Best of Show at the 2020 West...
Marketing firm launches in Holland
A team of local entrepreneurs launched a new marketing firm.Kyliegh Karas, a West Michigan native and digital marketing professional, announced the creation and launch...
Employers rate among nation’s Best and Brightest Companies to Work For
A large group of West Michigan employers have been rated some of the best to work for in the U.S.The National Association for Business...
Data company comes to Downtown Market
A national B2B data company is relocating its Grand Rapids team.ZoomInfo is establishing a Midwest regional office into the Grand Rapids Downtown Market.Grand Rapids...
Marketing firm expands staff
There is a new face leading a Grand Rapids marketing firm.Jordan Buning is the new president at ddm marketing & communications. He replaced Michael...
CAR delivers annual awards
West Michigan’s top commercial real estate agents celebrated the industry’s success with a bevy of awards.The Commercial Alliance of Realtors held its 17th Annual...
Muskegon-based marketing agency acquires company
A West Michigan marketing agency is growing its footprint.Muskegon-based Revel acquired Borns B2B, a marketing company. The deal was brokered and financed by Left...
Distillery receives ‘Best in Class’ award
A Kentwood distillery is gaining major recognition.Wise Men Distillery is racking up the awards and getting its name out there through some key business ventures....
DEI consultant will be keynote speaker at women’s event
A national consultant with experience in diversity, equity and inclusion will be the featured speaker at this year’s 50 Most Influential Women event hosted...
Sports commission hosting first esports tournament
“League of Legends” is the game of choice for the inaugural Grand Rapids Rift Clash tournament.The West Michigan Sports Commission will host the first...
A 10-year ‘slog’ results in Newsmaker of the Year
Some of the region’s best newsmakers have to slog for 10 years before making a powerful punch.The Grand Rapids Business Journal’s 2019 Newsmakers of...
Online platform helps nonprofits
Kennari Consulting has experienced major growth in its nonprofit client base over the past decade, but to manage that growth while still delivering to...
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