MARKETING, PR & ADVERTISING

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AP

From ‘carp’ to ‘copi’: unpopular fish getting a makeover

TRAVERSE CITY — You’re in the mood for fish, and your server suggests a dish of invasive carp. Ugh, you might say. But how about broiled copi, fresh from the Mississippi River?

PR firm hires new president

A Grand Rapids-based public relations firm named its new president.

HealthBar, Deksia open joint headquarters

Two Grand Rapids companies cut the ribbon on a renovated headquarters. 

Van Dyke Horn rebrands

A Black- and woman-owned public relations agency has rebranded.

Geerpres signs strategic sales and marketing partner

A maker of janitorial equipment for many industries has a new sales partner.

Founders takes home nine ‘Crushie’ awards

Founders Brewing Co. recently took home a slew of awards for its craft beer marketing efforts.

Deksia hires director of operations

A marketing agency recently added a new member to its leadership team.

Van Dyke Horn partners with Lambert, makes new hires

Two Michigan public relations firms are joining forces.

McKay Tower rebrands

The historic McKay Tower in downtown Grand Rapids unveiled its new brand.

Wooden Runabout Company named sales rep for Grand Craft Boats

A company on the lakeshore has been named the authorized sales agent for Grand Craft Boats.

X-Rite implements 2022 Pantone Color of the Year

Color science and technology company X-Rite and partner Pantone introduced the official spectral color value for its 2022 Color of the Year.

Indoor farm rebrands

A local technology-enabled indoor farm unveiled its new brand.

Flat River Group acquires games publisher

An e-commerce business acceleration company acquired a tabletop games publisher.

Marketing solutions provider holds contest supporting nonprofit events

Allegra Marketing Print Mail of Grand Rapids named Ronald McDonald House of Western Michigan and the West Michigan Environmental Action Council Education Foundation as two of six nationwide winners of its Comeback sweepstakes.

The Image Shoppe transitions to woman owned

After 18 years, Grand Rapids marketing firm The Image Shoppe (TIS) restructured its ownership.

Lambert CEO starts TiiCKER for brands and investors

The founder and CEO of a Grand Rapids-based investor relations and marketing firm ventured into the fintech space with a new startup.

Voyage Pictures celebrates 10 years of growth, welcomes new hires

A local video production group celebrated its 10-year anniversary with a few changes.Voyage Pictures, a video company serving small businesses, large brands and nonprofit...

Mailing house helps companies save money

A 46-year-old local company is softening the blow of the recent postage rate hike for its hundreds of clients as it continues to procure and pass along lower prices from the U.S. Postal Service.

Brandjectory adds The Knowledge Base

A social platform founded last year to connect investors with food startups is leveling up its educational offerings.

Lambert & Co. acquires St. Louis PR firm

Lambert & Co. has acquired St. Louis-based The Vandiver Group Inc., a strategic communications and market research firm.

Experience Grand Rapids redesigns website

Experience Grand Rapids, the convention and visitors bureau for Kent County, has revamped its website, experiencegr.com, to include new features, some of which make it more accessible for individuals with disabilities.

Right Place vice president moves to MiBiz

The former vice president of technical services and regional director of the Michigan Manufacturing Technology Center-West is now associate publisher for MiBiz.

Cornerstone hires new VP of enrollment

Cornerstone University has named Heidi Cece its new vice president for enrollment management and marketing.

Grand Rapids couple teaches businesses people-oriented SEO

The best place to hide a dead body is page two of Google, according to Avalanche Creative, which is why the Grand Rapids-based search engine optimization (SEO) consultant leverages an empathetic, people-focused approach to helping businesses get in customers’ faces.

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JUNE 13 ISSUE

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