MARKETING, PR & ADVERTISING
Trends, themes and special events
A pair of nonprofit resource providers are merging to expand their reach across the U.S.
Calvin University will begin its new Master of Arts in media and strategic communication program this fall.
Grand Rapids-based marketing agency 1 Bold Step expanded its staff in hiring Rob Costie and Kort Rantala, almost doubling the agency’s size.
WZZM TV 13 announced Jay Plyburn will be a morning anchor on weekdays, joining Meredith TerHaar and Laura Hartman.
DYS Media, a Holland-based digital public relations firm, opened a new location at 2424 Burton St. SE in Grand Rapids.
Grand Rapids-based Lambert & Co., a public relations, investor relations and marketing firm, named Walter Ward III its chief of staff.
A government sales and marketing firm has chosen a leader to oversee client services.
Downtown Holland will observe Martin Luther King Jr. Day on Monday with a virtual community event that will examine diversity, equity and inclusion issues in the lakeshore town.
Discover Kalamazoo, the destination marketing organization for Kalamazoo County, named Jane Ghosh as its new president and CEO.
Deb Kalsbeek has channeled her love for seeing other entrepreneurs thrive into a business that offers support for women-owned enterprises in Michigan and across the U.S.
The Muskegon Lakeshore Chamber of Commerce and Greater Muskegon Economic Development are cobranding their organizations to create a larger impact along the Muskegon lakeshore.
Pringles will return as an advertiser in 2021 during the biggest snacking day of the year — the Super Bowl.
Grand Rapids-based Lambert & Co. entered into a joint venture and co-investment with 9thWonder, a Hispanic-owned marketing and brand strategy firm that has offices in Houston, Dallas, Denver, Los Angeles, New York, Argentina and Vietnam.
Award-winning journalist and public relations specialist Tim Dye recently founded a PR and communications firm, Dye Communications LLC.
A local investment management business changed its name as part of a firmwide rebranding.
A new social media platform based in West Michigan is not for entertainment, but for building a network that could lead to early-stage investments.
Grand Rapids-based 8THIRTYFOUR was the only Michigan agency named among 200 top public relations leaders on Forbes’ inaugural list of America’s Best public relations firms.
Digital Kairoi, a digital advertising firm focused on providing value to brands and agencies in West Michigan, is now open in Grand Rapids.
While the economy is down and unemployment is at an all-time high, the franchising industry saw a bump in activity with people wanting to take more control of their future.
Two Grand Valley State University advertising and public relations major program alumnae, Emily Gagnon and Delaney MacKenzie, were honored with the Public Relations Society of America’s National Gold Key Award.
The Grand Rapids Chamber of Commerce and Experience Grand Rapids are launching a marketing campaign to draw former residents back to West Michigan.
Truscott Rossman, a communications strategies and storytelling firm with an office in Grand Rapids, recently moved its headquarters from Lansing to Detroit.
A Muskegon-based marketing firm reopened after a brief hiatus.
LANSING — Michigan on Monday launched a $5 million advertising campaign to urge people to wear a mask to fight the coronavirus with a focus on appealing to those who believe the state's requirement infringes on their rights.
Grand Rapids residents Dawn Hoiem and Evan Koch are on a mission to raise Alzheimer’s and dementia awareness in Michigan, even amid COVID-19.