Trends, themes and special events



Michigan launches $5M in ads to urge masks to fight virus

LANSING — Michigan on Monday launched a $5 million advertising campaign to urge people to wear a mask to fight the coronavirus with a focus on appealing to those who believe the state's requirement infringes on their rights.

Local volunteers roll out video campaign to fight Alzheimer’s

Grand Rapids residents Dawn Hoiem and Evan Koch are on a mission to raise Alzheimer’s and dementia awareness in Michigan, even amid COVID-19.

Two Muskegon marketing agencies merge

New School, a marketing and advertising agency in Muskegon, merged with IGNITE, a branding and marketing company also located in Muskegon.

Well Design Studio outgrows Fulton location in just months

Community-focused design firm Well Design Studio continues to push itself.

Platform offers free publicity for local restaurants

A metro Detroit-based marketing firm is calling all restaurants on the west side of the state to join a platform it created to help struggling businesses during the pandemic.

Partnership aims to strengthen clients’ messaging

Scott Allen Creative, a nonprofit marketing agency, and Storytelling Pictures, a full-service video production company, have combined their creative resources to serve their clients all over the world.

GVSU advertising team among tops in country

Grand Valley State University’s advertising team won first place in a district student advertising competition and fourth place in a national competition sponsored by the American Advertising Federation last month.

JetCo Solutions launches program to help small businesses explore B2G sales

A local consulting firm is launching a six-month program and data report to help small businesses determine if government sales is a market they could tap.

GVSU brings PR program to students

Chapter produces videos for students that teachers can use in virtual classrooms.

Newly formed law firm teams with PR firm to offer general counsel

Jordan Hoyer launched a legal consulting firm, Camber Engage, earlier this year.

Business Journal moves to biweekly

The Grand Rapids Business Journal print edition is shifting to a biweekly format, beginning today.

Evenbound named winner in HubSpot’s Impact Awards

A local marketing agency was recognized for its first-quarter achievement.

Blue Flame Thinking nears milestone

A local marketing agency will be celebrating its 55th year on May 28.

Sabo PR promotes two to senior associate

Lisa Taylor and Hunter Zuk were promoted to senior associates at a Grand Rapids-based public relations firm.

Lambert & Co. taps new managing director

Lambert & Co. promoted Joe DiBenedetto to managing director after he joined the firm nearly 13 years ago.

Drone businesses are becoming more specialized

LANSING — Many drone pilots who started a business to provide photo and video services to clients of all types now are specializing.

Lambert & Co. acquires third company in past six months

Lambert & Co. acquired Holland-based Fairly Painless Advertising, a branding and digital agency, in March.

Apparel printer pitches in to help displaced workers

A Holland-based business owner has changed the mission of his business.

Marketing firms fight pending downturn with free services

Two marketing agencies in West Michigan are offering free services to businesses that are being impacted by the COVID-19 pandemic. Grand Rapids-based David Kranker Creative...

Brand awareness for others tops nonprofit’s initiative

One West Michigan nonprofit is aiming to educate other nonprofits about improving the value of their brand.DO MORE GOOD is a nonprofit that was...

Should manufacturers sell directly to consumers?

A customer opens their wallet, ready to make a purchase. The big question is, who are they purchasing from? If you’re a manufacturer, the...

Ad agency wins Best of Show for awareness campaign

A local advertising agency racked up numerous awards last month for its video “Love Shouldn’t Hurt.”Cre8gency won Best of Show at the 2020 West...

Marketing firm launches in Holland

A team of local entrepreneurs launched a new marketing firm.Kyliegh Karas, a West Michigan native and digital marketing professional, announced the creation and launch...

Employers rate among nation’s Best and Brightest Companies to Work For

A large group of West Michigan employers have been rated some of the best to work for in the U.S.The National Association for Business...

Data company comes to Downtown Market

A national B2B data company is relocating its Grand Rapids team.ZoomInfo is establishing a Midwest regional office into the Grand Rapids Downtown Market.Grand Rapids...