Trends, themes and special events


Lambert & Co. adds partner

Grand Rapids-based Lambert & Co., a private equity public relations and investor relations firm, has promoted Mike Houston to become a partner of the firm.

West Michigan marketing agencies merge

Holland-based creative agency Next Creative Co. merged with Grand Rapids-based AUXILIARY to operate under the Next Creative Co. name.

Experience Grand Rapids names board officers and members, expands Diversity Advisory Committee

The Experience Grand Rapids board of directors elected new officers and members to lead the organization for the next two years.

Lambert & Co. hires leader for health care practice group

Lambert & Co. welcomed Angela Klinske to serve as the senior director and leader of the firm’s health care and biotech practice.

Grand Valley’s student-run public relations firm receives National Affiliation

Grand Valley State University’s student-run public relations firm, GrandPR, was awarded its fourth National Affiliation recognition.

Uccello’s Hospitality Group appoints director of marketing

A local restaurant company promoted its marketing manager to director of marketing.

Marketing agency creates new role, expands staff

1 Bold Step, a Grand Rapids-based marketing agency, welcomed April Stevens, who will serve as the firm’s digital content producer.

West Michigan ad agency announces Bible translation campaign

In partnership with illumiNations, an alliance of the world’s leading Bible translation organizations, a Grand Haven-based advertising agency rolled out the “I Want to Know” campaign.

Upper Peninsula newspaper folding after 125 years

MUNISING — After 125 years, a weekly newspaper in Michigan's Upper Peninsula is preparing its final edition.

Lambert & Co. CEO joins mixed martial arts board

Lambert & Co. founder and CEO Jeff Lambert joined the advisory board of Xtreme Fighting Championships, the only publicly traded mixed martial arts organization in the world.

Kent County hotels offer staycation deals

Experience Grand Rapids is partnering with Kent County-area hotels to provide staycation deals to revive the tourism and hospitality sector of the local economy that suffered under the COVID-19 pandemic.

Do More Good merges with Nonprofit Hub

A pair of nonprofit resource providers are merging to expand their reach across the U.S.

Calvin launches master’s program in media and strategic communication

Calvin University will begin its new Master of Arts in media and strategic communication program this fall.

Marketing agency adds two employees to meet digital marketing demand

Grand Rapids-based marketing agency 1 Bold Step expanded its staff in hiring Rob Costie and Kort Rantala, almost doubling the agency’s size.

WZZM TV 13 hires new morning anchor

WZZM TV 13 announced Jay Plyburn will be a morning anchor on weekdays, joining Meredith TerHaar and Laura Hartman.

DYS Media opens Grand Rapids location

DYS Media, a Holland-based digital public relations firm, opened a new location at 2424 Burton St. SE in Grand Rapids.

Lambert & Co. hires chief of staff

Grand Rapids-based Lambert & Co., a public relations, investor relations and marketing firm, named Walter Ward III its chief of staff.

JetCo Solutions names VP of client services

A government sales and marketing firm has chosen a leader to oversee client services.

Downtown Holland to observe MLK Day with virtual event

Downtown Holland will observe Martin Luther King Jr. Day on Monday with a virtual community event that will examine diversity, equity and inclusion issues in the lakeshore town.

Discover Kalamazoo names new president and CEO

Discover Kalamazoo, the destination marketing organization for Kalamazoo County, named Jane Ghosh as its new president and CEO.

FemPro offers resources, community

Deb Kalsbeek has channeled her love for seeing other entrepreneurs thrive into a business that offers support for women-owned enterprises in Michigan and across the U.S.

Muskegon chamber, Greater Muskegon Economic Development announce new partnership

The Muskegon Lakeshore Chamber of Commerce and Greater Muskegon Economic Development are cobranding their organizations to create a larger impact along the Muskegon lakeshore.

Pringles returns to Super Bowl in 2021 with new flavor stacking spot

Pringles will return as an advertiser in 2021 during the biggest snacking day of the year — the Super Bowl.

Lambert & Co. acquire PR department of 9thWonder

Grand Rapids-based Lambert & Co. entered into a joint venture and co-investment with 9thWonder, a Hispanic-owned marketing and brand strategy firm that has offices in Houston, Dallas, Denver, Los Angeles, New York, Argentina and Vietnam.

Grand Rapids PR specialist launches new firm

Award-winning journalist and public relations specialist Tim Dye recently founded a PR and communications firm, Dye Communications LLC.