The Grand Rapids Business Journal print edition is shifting to a biweekly format, beginning today.
The first “skipped” edition will be Monday, May 11, followed by printed newspapers on May 18 and every other following week.
The change coincides with the Business Journal ramping up its digital presence. The Grand Rapids Business Journal has been published on a weekly basis since 1984 following its origin as a monthly in 1983.
The Journal will continue its mission of delivering timely, accurate and interesting news as it relates to the West Michigan business community. More of those stories with an element of timeliness will be appearing on the paper’s recently updated website, grbj.com.
The print edition will contain stories that have a longer view, especially as they pertain to industry trends.
The Journal recently eliminated its paywall on grbj.com, making all stories, including those that are archived, available to everyone.
At least through the rest of May and possibly longer, the Journal also is offering the entire print edition, including advertisements, on the website for free in the ISSUU format. This feature is in response to the COVID-19 pandemic and Gov. Gretchen Whitmer’s stay-home executive order.
All current subscriptions will be honored for the length of term. For example, readers who purchased a one-year subscription prior to May 4, 2020, will receive 52 issues of the Journal with the “extra” weeks tacked on to the end of the time period. The same goes for two- and three-year subscriptions. This will occur automatically for all current subscribers.
Journal sales reps have been working with long-term advertisers for weeks to establish a new schedule. Companies or individuals wishing to purchase advertising in upcoming issues should contact their sales rep for an updated Editorial Calendar, as well as new schedules, ad sizes and pricing information.
Incidentally, when the paper stock changes from traditional newsprint to more of a glossy look, advertisements and photographs should have more “pop” than in the old format.
The weekly industry lists that have populated the Journal for decades will continue. With a biweekly format, however, a few will be consolidated or dropped based on space considerations and industry participation patterns. Questions regarding lists can be directed to editorial researcher Danielle Nelson (firstname.lastname@example.org) and she will be happy to help.