Marketing solutions provider holds contest supporting nonprofit events

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From left, Allegra Grand Rapids owners Craig Vetter, Jennifer Vetter, Beverly Vetter, Ron Vetter, Becky Vetter and Eric Vetter. Courtesy Allegra Marketing Print Mail

Allegra Marketing Print Mail of Grand Rapids named Ronald McDonald House of Western Michigan and the West Michigan Environmental Action Council Education Foundation as two of six nationwide winners of its Comeback sweepstakes.

The contest, which launched Aug. 23, was held to help nonprofits promote events and fundraisers previously canceled or postponed due to COVID-19 and provided winning organizations with $500 in free print, mail and marketing services to promote their rescheduled events.

“We are honored to play a small role in helping Ronald McDonald House of Western Michigan and (the West) Michigan Environmental Action Council Education Foundation get back to some sense of normalcy after a very trying year for all of us,” said Eric Vetter, president of Allegra Marketing Print Mail Grand Rapids. “Giving back to the West Michigan community is a pillar for us at Allegra, and we look forward to continuing this support in any way we can.”

To be eligible for the sweepstakes, organizations were required to provide proof of 50(c)(3) or 501(c)(4) status and a brief description of the 2021 or 2022 event that was rescheduled due to the pandemic. Winners were announced in early October.

“Lending a helping hand to local nonprofit organizations with the Comeback sweepstakes has been a great privilege for us at Allegra,” said Burke Cueny, vice president of marketing for Alliance Franchise Brands, the parent company of Allegra Marketing Print Mail. “The nonprofit sector was among the industries hit the hardest by the pandemic, and we understand that print, mail and marketing services can be crucial in getting businesses back up and running. Through these awards, we are confident that Ronald McDonald House of Western Michigan and (the West) Michigan Environmental Action Council Education Foundation, as well as the other selected organizations, will benefit from Allegra’s resources and will soon be able to come together for rescheduled events and celebrations in their communities.”

Allegra Marketing Print Mail of Grand Rapids is a locally and independently owned and operated franchise offering solutions for print, marketing and graphic communications. The company operates under the Alliance Franchise Brands network, which includes more than 600 locations nationwide.

More information about Allegra is at allegragr.com.

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