West Michigan marketing agencies merge

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Holland-based creative agency Next Creative Co. merged with Grand Rapids-based AUXILIARY to operate under the Next Creative Co. name.

Next Creative Co. was originally founded in 2017 by Rich Evenhouse and Tim Hackney and has grown to employ 18 team members post-merger.

Evenhouse and Hackney have a combined 45 years of experience in copywriting, digital design, videography, web development, creative strategy and more. The agency has worked with clients such as Saginaw Valley State University, Holland Hospital, Yanfeng and others.

AUXILIARY was founded in 2005 by Kendall College graduate Tom Crimp. He has more than 30 years of design, writing and business development experience. Some of Crimp’s clients include Brunswick Bowling, Gordon Food Services, New Holland Brewing and others.

The merger allows for the two agencies to combine their teams of writers, designers, videographers, project managers and creative strategists to offer specialized services for brands and businesses at their two locations.

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