Meijer designs children’s clothing line


Courtesy Meijer

Meijer is helping kids find their style.

Walker-based Meijer said it launched Colorful Planet, a children’s fashion line, last month.

Items in the line are available in sizes 2T to 16.

"This is a brand that is cute and fun but still comfortable and affordable," said Annette Repasch, group VP of softlines, Meijer. "Kids are going to say, 'I want this,' and mom is going to want to buy it."

Clothing in the Colorful Planet line uses embellishments like sequins, patches, faux fur lining, athletic stripes and Buffalo check plaid.

The Colorful Planet line is available at all 241 Meijer stores in Michigan, Ohio, Indiana, Kentucky and Wisconsin.

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