The Michigan House pop-up venue stands on the grounds of SXSW. Courtesy Middle West
A house featuring all Michigan items, people and ideas will be on display during ArtPrize.
Michigan House, which made its debut in March at the South by Southwest festival in Austin, Texas, will host a pop-up storefront in the Trust Building at 40 Pearl St. NW. The spot will be open throughout ArtPrize, Sept. 23-Oct. 11.
The Michigan House is spearheaded by the Detroit-based arts and culture economic development organization Creative Many Michigan and produced by Middle West, which creates pop-up "environments" around events.
Many Michigan organizations are sponsoring the house: the Michigan Film & Digital Media Office, Herman Miller, GR Current, Founders Brewing Co., Open Systems Technologies, Wolverine Worldwide, Start Garden and CWD Real Estate Investment.
“With a rich legacy of creativity and innovation across our state's history, Michigan’s creative and design industries are strategically poised today for increased growth. The Michigan House at ArtPrize will cultivate heightened visibility for these unique assets and establish resources and networks that will accelerate business and economic development opportunities statewide,” said Jennifer Goulet, president and CEO, Creative Many Michigan.
Throughout the 19-day event, Michigan House will host daily events by the sponsors.
Following ArtPrize, Michigan House will find its way to Detroit’s North American International Auto Show next January. Michigan House will also return to SXSW next March.
Michigan House at ArtPrize events
Sept. 24, 6-7 a.m.: AM Yoga @ Michigan House
Sept. 24, 6-9 p.m. : Michigan Film & Digital Media Office kicks off the Waterfront Film Fest, featuring L. Mawby wine and electric violinist Ritsu Katsumata
Sept. 25, 6-7 a.m.: AM Yoga @ Michigan House
Sept. 25, 9-10 a.m.: AM Yoga @ Michigan House
Sept. 25, 5-6 p.m.: Design West Michigan Pop-Up Speaker Series reception
Sept. 25, 6-8 p.m.: Klingman’s Furniture Design and West Michigan Soiree, featuring wines from the Southwest Michigan Wine Trail and Brad Fritcher's MOODS
Sept. 25, 9 p.m.: Michigan House: 9 to Rocky's Dance Party, featuring Complete VII
Sept. 26, noon-5 p.m.: Wolverine World Wide-Sperry pop-up store and tattoo parlor
Sept. 27, 1-3 p.m.: Making @ Michigan House with Kelly Allen
Sept. 29, 6-7 a.m.: AM Yoga @ Michigan House
Sept. 29, 4-8 p.m.: OST and Michigan House in collaboration with Google Developers Group GR present “Is Michigan Culture Innovation Culture?” featuring Andy Haff, senior solutions engineer and evangelist at Google for Work, and a conversation with Jim VanderMey, chief innovation officer at OST, and Carl Erickson, CEO at Atomic Object
Sept. 30, 5-7 p.m.: “Lawyers for a Creative Economy ArtPrize Session” featuring Adam Hololfer
Oct. 1, 6-7 a.m.: AM Yoga @ Michigan House
Oct. 1, 6-8:30 p.m.: GR Current session, featuring Bijoy Goswami
Oct. 2, 6-7 a.m.: AM Yoga @ Michigan House
Oct. 2, 9-10 a.m.: AM Yoga @ Michigan House
Oct. 2, 4-6 p.m.: Creative Many Michigan board meeting reception
Oct. 2, 9-midnight: Rocky’s Dance Party, featuring DJ Crafty
Oct. 3, noon-5 p.m.: Wolverine World Wide-Sperry pop-up store and tattoo parlor
Oct. 4, 1-3 p.m.: Making @ Michigan House with Amy Carroll and Mindy Peterson
Oct. 6, 10 a.m.-2 p.m.: LCE pop-up legal sessions for creatives
Oct. 6, 4-6 p.m.: Action Point Financial and Varnum present “Planning a Creative Future”
Oct. 6, 5-6 p.m.: Design West Michigan speaker reception
Oct. 7, all day: Detroit Day
Oct. 7, 6-8 p.m.: Spoke Folks ride to Site:Lab
Oct. 7, 6-9 p.m.: Edward Jones event
Oct. 7, 7-8 p.m.: Michigan House Night @ Pyramid Scheme
Oct. 8, 7-9 p.m.: Failure Lab: ArtPrize
Oct. 9, 6-7 a.m.: AM Yoga @ Michigan House
Oct. 9, 4-5 p.m.: Creative Many’s Michigan legislator reception