Nonprofit hires director of individual giving


A.J Quackenbush. Courtesy Heart of West Michigan United Way

A local nonprofit has a new fundraiser.

The Grand Rapids-based Heart of West Michigan United Way said last month it hired A.J Quackenbush as its director of individual giving.

Quackenbush will cultivate strong relationships with major investors and community leaders, while creating, developing and implementing strategies for growing United Way’s annual investment in community giving.

Part of these strategies will include a program around engaging up-and-coming community leaders by growing their philanthropic network and volunteer involvement.

“I’m excited to be joining an organization that has such strong ties with the local community,” Quackenbush said. “Their mission of reducing poverty is something everybody can rally behind, and I’m looking forward to doing my part by engaging the philanthropic and business leaders who call West Michigan home.”

Previously, Quackenbush served as development director of the United Way of Southeastern Michigan for five years, where he was responsible for cultivating donors to maximize their engagement and giving. He also managed the organization’s Emerging Philanthropists affinity group.

“His expertise and conviction will strengthen our relationships with individual donors, grow our Community Investment Fund and ultimately, help more people in Kent County,” said Michelle Van Dyke, president and CEO, Heart of West Michigan United Way.

Quackenbush holds a bachelor’s degree and an M.B.A. from Northwood University.

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