Family Promise makes structural and leadership changes

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Cheryl Schuch Courtesy Family Promise of Grand Rapids

A faith-based nonprofit dedicated to ending homelessness elevated its top leaders to new roles to meet the organization’s growing needs.

Family Promise of Grand Rapids said it is promoting current Executive Director Cheryl Schuch to CEO and current Director of Housing and Business Development Lisa Valk to COO.

Schuch has been at the helm of the organization for more than 10 years, and due to the “overwhelming demand and significant growth” of the organization over the past five years, Family Promise saw a need to change her role to better serve the community.

For the same reason, Valk will transition to the role of

Lisa Valk Courtesy Family Promise of Grand Rapids

COO and will be responsible for overseeing human resources, facilities and overall operations.

“Family Promise of Grand Rapids is led by a forward-thinking, out-of-the-box dynamic leader in Cheryl Schuch,” said Chris Boike, board president of Family Promise. “I have been involved with Family Promise for seven years and have witnessed our growth as an organization and the phenomenal success of our people and systems in helping all our families that come through our doors to better their lives and end homelessness.”

Schuch, a West Michigan native, started her career as a sales and marketing executive in the computer industry. She worked with various large international corporations and was part of a small startup in Silicon Valley, where she helped to grow the organization and take it public.

She moved back to West Michigan in 2002 and has since worked in the nonprofit sector.

As executive director of Family Promise, Schuch led the organization through a successful three-year capital campaign that allowed the nonprofit to serve more families and children in need “and take a holistic approach,” according to Family Promise.

She previously served on the Grand Rapids Area Coalition to End Homelessness and is current board chair of the West Michigan Partnership for Children.

Valk has been with Family Promise since 2016. Previously, she was a human resources manager at Grand Rapids-based HR Collaborative. Prior to that, she held roles in lending and human resources at Founders Bank & Trust in Grand Rapids over a 15-year period.

Family Promise of Grand Rapids

Family Promise of Grand Rapids was founded as the Greater Grand Rapids Interfaith Hospitality Network (IHN) in 1997 when 12 Grand Rapids congregations came together in response to the growing need to shelter local homeless families. IHN was an affiliate of a larger network of shelters around the country, which became Family Promise in 2007.

Today, FPGR is a part of a network of over 220 affiliates nationwide that collaborates with congregations, businesses and volunteers to help end homelessness.

The Grand Rapids team serves over 2,000 families, including over 4,000 children, with a 90% success rate in placing families in housing.

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