Optometrist opens practice


Jay Crank. Photo via premierfamilyeyes.com

After working in a large group practice for more than 20 years, an optometrist has opened a practice in town.

Dr. Jay Crank opened Premier Family Eye Care this summer in Grand Rapids, at 6748 Kalamazoo Ave. SE.

Crank said it was his dream to become a private practitioner.

Premier Family Eye Care said it offers the same services of a larger operation, but with the “familiarity and personal care of opticians and technicians who know them by name.”

Crank has a three-person staff, including one of his daughters, Carlie Crank, according to the practice's website.


The 2,500-square-foot family optometry practice offers a variety of specialized in-office tests, procedures and a “robust” selection of frames.

The practice’s medical services address conditions such as diabetic retinopathy, macular degeneration and dry eye, treatment of glaucoma and cataracts and the co-management of diabetic and Lasik patients.

Pediatric care is available for children suffering from lazy eye, binocular vision problems and learning disabilities.

Premier Family Eye Care said it is committed to using modern technology.

For example, it will offer refractive care — specialty contact lenses that help reverse a patient’s eyeglasses prescription, also known as corneal re-shaping — on site, as well as other specialty practices.

Crank will also offer patients the iWellnessExam, which “aids in early detection of eye diseases.”


The office will feature a variety of designer frames in a range of prices for all ages, as well as prescription and non-prescription sunglasses.

Patients can also select their frames virtually via FittingBox technology on iPads.

The technology allows patients to virtually “try on” glasses, in real time, by choosing a style from the frame dispensary and trying them on in different colors and sizes, while seeing the glasses on their faces within a 360-degree interactive view.

A high-definition photo can then be taken and emailed, so that friends and relatives can weigh in on their choices.

Crank's background

Crank is also an adjunct faculty professor at the Michigan College of Optometry, according to the practice's site.

Previously, Crank founded Travel EyeCare, a mobile eye clinic serving people with transportation needs and has volunteered his time on mission trips and at the Cherry Health clinic in downtown Grand Rapids.

He holds a bachelor’s in vision science from Ferris State University and is a graduate of the Michigan College of Optometry.

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