Oral care company acquires toothbrush accessory brand

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Grand Rapids-based Ranir makes store brand and branded oral care products. Courtesy Ranir

A local maker of oral care products has acquired a toothbrush accessory brand.

Grand Rapids-based Ranir, a subsidiary of Perrigo, said yesterday it has acquired the oral care assets of Culver City, California-based Steripod.

The deal includes Steripod’s portfolio of toothbrush protectors, kids’ products and tongue cleaners.

Terms of the deal were not disclosed.

Ranir will integrate Steripod’s oral care line into its existing portfolio and, over time, expects the acquisition to result in profitable revenue growth through innovation, adjacent product category expansion and targeted geographic growth.

Ranir said the acquisition allows the company to “leverage its innovation platform” in the development, manufacture and marketing of store brand oral care products.

“This acquisition fits nicely within our model of pursuing attractive growth opportunities that advance our position as leaders in oral self-care,” said Rich Sorota, president and CEO of Ranir.

Steripod is currently available at major retailers nationwide, including Bed, Bath & Beyond, CVS, Target, Walgreens and Walmart, or online at Amazon or GetSteripod.com.

Advisers

Great Falls, Montana-based D.A. Davidson served as the financial adviser to Steripod.

Los Angeles-based Buchalter served as legal counsel to Steripod.

Grand Rapids-based Warner Norcross + Judd served as legal counsel to Ranir.

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