Oral care supplier acquires Canadian company


Grand Rapids-based Ranir makes store brand and branded oral care products. Courtesy Ranir

A local maker of oral care products has acquired a Canadian company with a complementary product portfolio.

Grand Rapids-based Ranir, a maker of store brand oral care products and Plackers and REMBRANDT products, said today it has acquired King City, Ontario-based BrushPoint, a maker of store brand manual and power toothbrushes.

BrushPoint's toothbrush and dental accessory products can be found at major retailers throughout North America.

Terms of the deal were not disclosed.


Ranir said the acquisition of BrushPoint is “highly complementary” to its portfolio of products and allows Ranir to “leverage its innovation platform” in the development, manufacture and marketing of store brand oral care products.

Rich Sorota, president and CEO of Ranir, said strong retail partnerships, complementary geographies and combined product and service strengths make the acquisition a “natural fit for Ranir.”

The combined organization will have a more robust offering of products and services, enhanced manufacturing capabilities and a broader distribution reach, covering the U.S., Canada and Europe. 

BrushPoint’s operations will be folded into Ranir’s headquarters within the next six months.

Over time, Ranir expects the acquisition to result in revenue growth, expansion of operations and the addition of positions in West Michigan in the areas of marketing and quality.

Sorota said the acquisition is a “clear indication” Ranir is “executing against our strategic plan,” which he said is focused on product and geographic expansion and continuing to pursue opportunities that fit with Ranir’s "purpose."

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