Oral care supplier buys HQ


Grand Rapids-based Ranir makes store brand and branded oral care products. Courtesy Ranir

A local maker of oral care products has closed on the purchase of its corporate headquarters.

Grand Rapids-based Ranir said today it has bought the 200,000-square-foot building, at 4701 E. Paris Ave. SE, which it uses as its corporate headquarters, as well as for R&D and manufacturing.

The company first occupied the building 22 years ago as a tenant and has since grown to fill the entire building.

“We felt purchasing our long-time corporate headquarters was an important move to give us complete autonomy and agility in how we operate our business and utilize our space,” said Rich Sorota, president and CEO, Ranir. “Our building environment is a critical tool to creating and making great products and serving our retailer and consumer partners.”

More than 550 employees work at Ranir’s headquarters.


Ranir was founded in Grand Rapids in 1979. It makes store brand oral care products, as well as its Plackers and Rembrandt products.

The company employs more than 750 people globally.

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