Grand Rapids-based Boxed Water operates packaging facilities in Michigan and Utah. Courtesy Boxed Water
A packaged-water company has partnered with the National Forest Foundation to help the company reach its goal to plant one million trees by 2020.
Boxed Water, which has an office in Grand Rapids and produces its carton-based product in Holland, said yesterday that it will kick off its efforts in April with a social media campaign.
The company said it will plant two trees for each Boxed Water photo fans post to Instagram, Facebook or Twitter using the hashtag #ReTree between April and June.
Boxed Water aims to plant 100,000 trees in Oregon's Deschutes National Forest as a result of photos submitted during the three-month period.
Following the kickoff, Boxed Water will continue to work with the foundation to plant trees in national forest areas with the “highest ecological significance.”
Boxed Water's goal to plant one million trees represents the largest single tree-planting commitment to date for the National Forest Foundation, or NFF.
The partnership with the NFF builds on Boxed Water’s business of providing “a more sustainable packaged-water product” that is “better for consumers” and reduces the company's carbon footprint.
The partnership allows Boxed Water to “make a significant investment in the renewable resources we use in our own products, while helping to restore critical ecosystems and wildlife habitats," said Jeremy Adams, VP of marketing, Boxed Water.
NFF President Bill Possiel called the company’s commitment “outstanding.”
“With the help of partners like Boxed Water, willing to invest in the future of our environment, we are able to make a real difference for our national forests and the communities that depend on them,” Possiel said.
Boxed Water also made a commitment last year to the nonprofit 1% for the Planet, which is a global network of businesses that donate one percent of annual sales directly to approved environmental and sustainability-focused nonprofits.
Each carton of Boxed Water is made using renewable paper from certified, “well-managed forests” and is 100 percent recyclable.
The company said the design and shipping of its package also help minimize the carbon footprint to supply packaged water.
The company’s water is triple filtered "for purity," using reverse osmosis, carbon filtration and UV.
The cartons are sold in single 500 ml and 1-liter sizes and as a 500-ml six pack.
The NFF is the only conservation organization specifically dedicated to supporting 155 national forests and 20 grasslands throughout the U.S.
The organization plants native trees on national forests, with a focus on restoring critical ecosystems. The trees are cared for and protected through the NFF's partnership with the U.S. Forest Service.