Partners plan brewery in suburb


Troy Zitzelsberger. Courtesy Third Nature Brewing Co.

A trio of partners are planning to open a brewery in a Grand Rapids suburb.

Rockford natives and brothers Troy Zitzelsberger and Chad Zitzelsberger, and their brother-in-law, Bryce Roebke, received unanimous approval from the Plainfield Township Planning Commission to open Third Nature Brewing Co. at 7733 Childsdale Ave. NE, about 1.5-miles south of downtown Rockford.

“We looked for a long time trying to find a place in Rockford,” Chad Zitzelsberger said. “We wanted something that had a lot of land out in nature. We’re all big runners, big bikers. This location allows us to do that.”

Zitzelsberger said his team is still about a month away from establishing formal plans, but they are shooting for an approximate building size of 6,400 square feet and a restaurant capacity of 100 to 120 customers.

The partners plan to have outdoor seating, 86 parking spaces and about 20 part-time employees and four full-time employees, according to planning commission documents.

The brewery would serve “traditional American fare,” with a focus on local ingredients, and have 12 to 15 beers on tap, including specialty and seasonal rotations.

The head brewer and certified cicerone, Troy Zitzelsberger, also owns Hop Mori Brewing Co., which he opened in Seoul, South Korea in 2015.

The Plainfield Township location would serve all of the brews Hop Mori offers, including Jeju IPA, a “fruity” IPA named after Jeju Island in South Korea.

Progressive AE is the architect on the project.

Third Nature Brewing is in the process of selecting a contractor.

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