Pigeon Hill Brewing Co. is located in downtown Muskegon. Photo via fb.com
A pair of experienced beverage industry pros are planning to start up a new urban distillery in the region.
Michael Brower and Mark Fellwock, along with a group of investors “who care deeply about developing downtown Muskegon,” have announced their plans for 18th Amendment Spirits Co. in Muskegon, at 350 W. Western Ave.
Brower is co-owner of Pigeon Hill Brewing Co. in Muskegon and a liquor law attorney, and Fellwock is the co-founder of Holland’s Coppercraft Distillery.
The building is the former Savings and Loan in Muskegon and would house the distillery and tasting room.
Brower also said his law office would likely find a new home on the second story.
The location may not be the best for production, but Brower said it would give the distillery an opportunity to be a downtown Muskegon anchor.
Fellwock would be in charge of day-to-day operations, and Brower would be more hands-off than he is with Pigeon Hill.
Brower said the distillery would make spirits Michigan is lacking, such as aged rum, which Brower holds a soft spot for in his heart.
He also enjoys craft cocktails, explaining the magic with beer happens in the back of the house, while the magic with spirits happens in the back and the front of the house.
Brower is planning on the project happening “as soon as possible and not a day before,” and he foresees the only delay being the predictably long licensing process.